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The culinary recipe is a genre that has undergone numerous modifications related to its transmission medium over the centuries. Originally, it functioned in the oral form, but with the development of writing, it began to appear in the written form as well. After the invention of audiovisual media, cooking advice began to be made available via television and, over time, also via the Internet (YouTube, Instagram, TikTok). The first recipes were formulated by people widely regarded as authorities, but later any Internet user could become a creator. The type of audience has also changed. The passive reader has become an active and dynamic co-creator of culinary advice.
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Im vorliegenden Beitrag wird der Metapherngebrauch in deutschsprachigen Online-Automobilzeitschriften untersucht. Der Schwerpunkt liegt auf Humanisierungsmetaphern, die eine wichtige Rolle bei der Konzeptualisierung von Maschinen und somit auch Autos spielen. Es wird der Frage nachgegangen, welche Fokussierungsmerkmale in Humanisierungsmetaphern überwiegen und wie sich das auf deren Funktionspotenzial auswirkt. In der Arbeit wird von der These ausgegangen, dass konzeptuelle Metaphern unsere Wirklichkeitswahrnehmung maßgeblich gestalten und in Form eines ‚Denkstils‘ tradiert werden. Dieser Umstand wird in der Automobilbranche als Werbe- und Verkaufsstrategie erfolgreich umgesetzt. Die Analyse hat konkrete Denkmuster ergeben, die sich hinter bestimmten Fokussierungsmerkmalen verbergen und zu Werbezwecken eingesetzt werden können.
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The class of diminutives on the online environment is characterized by evolution, mostly a quantitative one, in the sense that it is constantly enriching with recent and neological diminutive forms. In the present article, the term ʺdiminutiveʺ will reffer to words that convey the notion of ʺsmallnessʺ which can be interpreted literally or metaphorically, by adding a diminutive suffix (in our case ʺ-elʺ) to a base word. The aim of the present descriptive study is to make an inventory of some new diminutive forms containing the suffix ʺ-elʺ excerpted from the Internet in the last five years and in this way to illustrate the creativity of Internet users. The focus will be on morphological cathegories of the diminutives: nouns, adjectives, adverbs and interjections. These will be presented along with the context in which they were used, all of them being selected from the virtual space, from different online conversations.
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The indispensable role of the development of the verbal language is manifested with a relevant emphasis on the issue of hearing disability. In deaf children who are muted or in the process of being muted, the intelligibility of communication is affected by the disorders of intonation, rhythm and language development that leaves its mark and the poverty of the vocabulary. Perceptions of emotional information by voice in normal conditions and not only, are possible thanks to emotional hearing (EA). The latter contributes to the adequate perception of expression, which leads to the development of the correct response to emotional information, the understanding of the speaker's true intentions, thoughts and opinions, which may contradict his verbal manifestations. Emotional hearing is an indispensable stimulating tool of psychic development and the development of the pragmatic side of language in children with hearing disabilities. To the extent that they intertwine with the language acts that constitute communication, their knowledge helps to better determine the acquisition of the particularities of this process.
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This article aims to analyze the pragmatics of the advertising discourse. We live in a world in which advertising and the advertising discourse have a major significance. There are advertising messages or discourses with a pure informative purpose, but there are also other patterns, such as: the metalinguistic advertising discourse, the poetic advertising discourse, the advertising discourse with an expressive or emotional function, the advertising message with a conative or phatic function. Some forms of advertising discourse have cognitive and communicative functions. By means of this article, we tried to sketch a general view on the advertising discourse and its functions. We illustrated these theoretical examples with a series of illustrative examples, featuring some of the most famous commercials. To create a brand implies, in the end, concentration, efficacy, efficiency and coherence, all these dimensions and valences being present in the advertising discourse.
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This article aims to present concepts and theories to be used later in the analysis of linguistic sequences containing lexical modifiers which come from the Romanian journalistic discourse. To begin with, an incursion will be made from a theoretical perspective in order to establish the meaning of concepts such as: lexical, grammatical, lexico-grammatical and prosodic modalizers. In the second part of the article, the types of lexical modifiers will be approached semantically, grammatically and pragmatically.
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Starting from the main communication actuators, the transmitter and the receiver, the aim of this study is to analyze the editorial texts from the perspective of the receiver, i.e. the reader. Thanks to the facilities offered by the online environment, we have based our research on the comments found in the dedicated fields on the online pages of the publications from which the corpus was formed. The analysis led to an attempt to categorize messages from readers based on their content or formal layout: we have identified comments that refer to the content of the editorials, comments through which readers question the author of the text, or comments that are published as replies to previous comments on the same text. Regardless of the category these messages fall into, they prove the need for information and the individuals’ concern towards the issues discussed in the press.
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The aim of this paper is to show that the calque phenomenon has a major impact on the process of Romanian contemporary journalism, leading to its evolution. This way, the evolution of the press has also had a major impact on the media phenomenon. The process of calque, also known as loan translation, has been a subject of study in terms of enhancing a language's vocabulary through external methods. This aids the formation of fresh terminologies in both general and specialized areas of language.
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Thanks to its destiny as a "royal residence", Sinaia was, at the end of the 19th century, the fastest growing town on the European continent. The first house was built in 1872, the settlement acquired its own administrative status in 1874, and became a town ten years later. All the attributes of a thriving town also emerged and grew rapidly. In 1890, the first printing press and the first newspaper were established here. The newspapers that are printed in Sinaia until the beginning of the First World War are varied, with different periodicity and highlight two distinct aspects, addressing different groups. On the one hand there are the inhabitants of the town (those who live here all year round, as well as those who have holiday homes in the resort), on the other hand there are the tourists who need information. Discovered at the Romanian Academy Library, these periodicals, published between 1890 and 1914, deserve a dedicated research in the context of the era.
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The popularity of telecommute and telehealth care models as well as people’s changes in consumption patterns accelerate the transformation and reform of healthcare industry. Under the catalysis of real needs and technologies, smart healthcare will become the mainstream in the future. Under the specific time and space background, solutions for medical technology innovation has to keep pace with times. Current marketing strategies do not simply rely on external publicity, but also stress on the promotion of service quality for customers actually experiencing good service attitudes. Aiming at customers of AI healthcare industry as the questionnaire analysis objects, total 300 copies of questionnaire are distributed, and 241 valid copies are retrieved, with the retrieval rate 80%. The research results show that external marketing is the most emphasized dimension in AI healthcare industry executing service marketing, and top five indicators, among 12, are ordered information system, customer oriented service process, internal training, media communication, and regulations for service personnel. Finally, conclusions and suggestions are proposed according to the results, expecting to deeply understand critical success factors in AI healthcare industry executing service marketing and provide valuable information for AI healthcare industry making management decisions in the execution of service marketing.
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Review of: Reay, E. (2023). The child in video games: From the meek, to the mighty, to the monstrous. Palgrave Macmillan.
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Review of: Aliano, K. I. (2022). The performance of video games: Enacting identity, history and culture through play. McFarland & Company.
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The dramaturgy of an empty chair in a radio or television debate is a rare phenomenon in Slovakia. Despite this, Slovak journalism theorists and practitioners are increasingly encountering the scandalization of this symbolic editorial procedure by laymen. The interpretation of some politicians that an empty chair is censorship is particularly dangerous. The aim of this theoretical study is therefore to clarify what the empty chair institute is, when and how it can be applied, when and how it may not be applied, how it is related to the process of mediatization of the world and culture, why it has become an object of politicization, and how it is connected with the global “monkey-see-monkey-do-culture”.
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The study investigates whether and to what extent speaking rate and phrasing affect the comprehension of a read text. Three groups of listeners were presented with three different versions ofa naturally read text. The versions were acquired naturally, i.e., without speech signal modification,in three ways: using normal speech rate and phrasing corresponding to the logical and syntactic structure of the text, using high speech rate with preserved logical phrasing, and, finally, using natural speech rate with distorted phrasing. The three recordings were presented to three comparable groups of respondents respectively. Their task was to determine whether the statements related to the text were true. It turned out that an increase in speech rate affected comprehension minimally, while chaotic phrasing caused a decrease in comprehension of up to 33%.
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This approach discusses the process of evaluation, diagnosis and complex intervention for children suffering from autism. The main idea is that autism should be diagnosed as early as possible, considering that the outcomes can be improved over the long term through an early intervention of a multidisciplinary team, and the practical experience demonstrated that autism therapy is primarily based on education.
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This study aims to determine the influence of CORT program on developing writing Composition of Iraqi EFL University Students. The four skills (flexibility, fluency, accuracy, and originality) adopted in this study using experimental study. Two section were chosen to represent the sample of the study:40 students for experimental group and 38 for control group. An experimental group received the CoRT program and a control group that was taught in the regular method. a creative writing test and a rubric for scoring the students' creative writing performance were designed as the instrument of the study. The experimental treatment was conducted during the second semester of the academic year 2023-2024 the results showed that there was statistically significant difference between the control and experimental groups on both instruments in favor of the experimental group. In addition, there were statistically significant differences between pre-and post-administration of both instruments on the experimental group in favor of the post administration. The results indicate that CoRT program led to developing students' EFL University Students' abilities in writing Composition.
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Given that several opinions have emerged in the literature over time according to which advertising addresses the irrational side of the public, this study aims to demonstrate that there is rationality even in types of advertising that at first glance do not target the consumers' rationality: emotional, mechanistic and integrative advertising. The study also aims to identify what types of rationality exist in these types of advertising, with reference to the Weberian theory of rationality, from which it focuses on instrumental rationality and value rationality. The main results of the research show that beyond the emotional impact that advertising has, the public is looking for rational objectives to purchase a product. These objectives are linked to the audience's values and its need to adapt to the demands of society. The study also shows that all types of advertising can be rationalised, as audiences do not automatically react to 'irrational' messages but decide on the basis of reasoning. Advertisers know this game of rationality and irrationality and use it frequently.
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