Politikai kommunikáció és közösség

Author(s): Gabriella Szabó / Language(s): Hungarian Issue: 1/2016

This paper contributes to the research project entitled ‘Political communication in Hungary, 1990-2015’ by revising our notion of community from the viewpoint of political communication. In order to do so, at fi rst I discuss the three main theoretical traditions of social science that are committed to comprehending the relationship between community and communication, namely the Habermasian concept of deliberation, symbolic interactionism and network analysis. After the critical review of the literature, I attempt to sketch a new conceptual framework for an understanding of the community of political communication. The article argues that the practices of social semiotics and dense interaction ties have constructed distinctively separate communities of political communication in Hungary over the past two decades. The study concludes with an agenda for future research in which the integrative and disin tegrative capacities of politics can be analysed throughout the political communication.

Kommunikációs hálózatok és politikai közösség

Hálózatelemzési módszerek alkalmazása a politikai kommunikáció történetének kutatásában

Author(s): Márton Bene / Language(s): Hungarian Issue: 1/2016

The purpose of the paper is to present how network methods can be applied in the research of the history of political communication and political communities. The study analyses the communication networks of public debate surrounding the so-called “Csurka-study” published in 1992. A total of 168 actors’ referential, discursive and channel usage links were examined, by which it was discovered that the Hungarian public had been largely integrated in this period. The integration was primarily due to the key actors, to the excessive attention of the public as well as to the excluding discourse with respect to Csurka’s study dominating the public debate. A parallel tendency was that commenters more permissive towards the Csurka-study were expelled to the periphery of the public. Under the integrated public, however, the contours of three discursive proto-communities appeared, making the fi ssions of the community represented by the MDF party visible.

Hálózatelemzés és kampánykutatás

Author(s): Zsuzsanna Mihályffy,Márton Bene,Fruzsina Nábelek / Language(s): Hungarian Issue: 1/2016

Our paper is aims at analysing the communications scenario preceding the 1994 general elections in Hungary, as part of the ”Political Communication 1990–2015” research project. The project approaches the history of political communication through the political community and uses network analysis as its main method. According to our fi rst results, the Hungarian political community was homogeneous on the level of interactions (cluster-free and cohesive network), but on the level of discourse two proto-communities emerged, a right wing and a leftist-liberal one, with a group of other actors bridging between the two. From a campaign studies’ perspective, our results echo previous ones, showing that in the ’94 campaign politicians had a lead role in communication, and the media only operated as a channel for the political actors, but less so as an actor, and non-politicians had a minor voice in communication compared to politicians as well.

Šta je strateško političko komuniciranje?

Author(s): Siniša M. Atlagić,Aleksandar Mitić / Language(s): Serbian Issue: 16/2016

In this paper the authors try to identify the basic elements of the definition of strategic political communication – its function and actors, as well as the types and means of communication and forms of promotion these actors use. Taking into account earlier definitions of this notion and descriptions of the related phenomena, they are trying to delineate this concept from those most often associated with – “public diplomacy” and “political propaganda”. The authors draw attention to the importance of the internet as a means of political communication and its contribution to changes in the strategy of organized political persuasion.

Жените - източник и аудитория за политическа комуникация: Избори 2011

Author(s): Emilia Paskaleva Nikolova / Language(s): Bulgarian Issue: 2/2012

The report examines some aspects of real political life in the country related to forthcoming presidential elections. The focus is centered on the readiness of Bulgarian women to participate in government at the highest political level. The different points of view, public attitudes and perceptions are studied and the role of political emancipation as a factor in eliminating the gender division and as a motivator for equal participation of women in the upcoming elections is examined as well.

Transitions Online_Around the Bloc-Video at Romanian Supermarket in Hungarian-Majority Region Gets the Internet Talking

Author(s): TOL TOL / Language(s): English Issue: 09/05/2017

Some argue that video confirms stereotypes about ethnic Hungarians who wouldn’t serve you in Romanian, while others say that its author had a hidden agenda.

Javna diplomatija ili politička propaganda prema inostranstvu: gde je konceptaulna razlika?

Author(s): Filip Otović Višnjić / Language(s): Serbian Issue: 21/2019

The uncertainty comes from diffuse and arbitrary defining as well as the usage of term “public diplomacy”. in the article you can find a genesis of this term before its academic justification, the circumstances that lead to its academic articulation and subsequent widespread affirmation through the role of element in the “soft power” concept by joseph nye. There are also particular concepts which, according to the author of this article, exaggerate the extent of public diplomacy in terms of its participants, content and normative contribution. an input to criticism of the mentioned positions has been proposed as well. in conclusion, the judgement is that public diplomacy does not offer a crucial difference in regard to political propaganda directed towards foreign countries.

ON THE MEDIA’S ROLE AND DICHOTOMIC PERCEPTION IN MEDIATIZED POLITICAL COMMUNICATION. EMPIRICAL STUDY OF POLITICAL PARTY ELITES IN POLAND

Author(s): Michal Jacuński,Barbara Barbara Mazza,Anna Pacześniak,Maria Wincławska / Language(s): English Issue: 1/2019

Within the framework of the golden communication triangle (Perloff, 2008) and general mediatization concept, a particularly big number of theoretical analyses and empirical studies have been devoted to relations between political actors and the media. However, qualitative on-the-ground research among Central and East European party elites concerning their understanding of the media and journalists’ roles in political communication is still rare. Taking into account the observed deficit, this article examines the implications of mediatization in a competitive model of democracy (Strömbäck, 2005) and suggests political actors’ dichotomic perception, rooted in a confrontation between political logic and media logic (Brants & Voltmer, 2011). As a reference point in this study, several specific features pertaining to the media system were adopted. Many evidences were found, that politicians perceive the role of the media differently and they base their perception on using dichotomies. Nevertheless, politicians accurately diagnose and evaluate the consequences of the mediatization process. The empirical results provide evidence gathered from semistructured interviews conducted among 59 top representatives of six relevant political parties in Poland.

SCANDALISATION: THE MEDIA AS A TOOL FOR DISCREDITING POLITICIANS OR PARTIES. THE CASE OF THE SLOVENIAN FINANCE MINISTER

Author(s): Dušica Vehovar Zajc,Igor Lukšič,Uroš Godnov / Language(s): English Issue: 1/2019

The Slovenian political arena was recently marked by a political scandal involving a »standby bonus«. The media followed this scandal intensively. The article considers the potential meanings of political communication, mass media and the power the media seems to possess. The article focuses on how politicians are evaluated and described during scandals by considering a case study and analysing the press content related to the political scandal in Slovenia. In reporting on the scandal, the media showed its intensive interest with considerable attention paid to the politician as an individual, and putting his qualities under the microscope. The results show the requirements imposed by the media are high and that the media was used as a tool to discredit this politician and his party in the Slovenian political arena. Using content analysis, which relies on several innovative IT tools to perform the data collection and sentiment analysis, the article comprehensively analyses the political scandal, thereby adding to the political communication literature.

COMUNICAREA STRATEGICĂ – ELEMENT DE INFLUENȚARE ESENȚIAL ÎN EXERCITAREA PUTERII – SOFT POWER SAU SMART POWER?

Author(s): Antonia Teodora Maris / Language(s): Romanian Issue: 03/2020

This article proposes, first of all, an analysis of how the concept of power has evolved and is perceived in the 21st century and a conceptual delimitation of hard power, soft power and smart power. Secondly, within the article we will find a description of the importance of strategic communication as an element of influence of power, concrete examples of its manifestation and a classification of this process in a form of use of power as defined in the first part of the material.

EVOLUȚIA INFLUENȚĂRII: DE LA TEORIA CULTIVĂRII LA TARGETAREA SELECTIVĂ

Author(s): Antonia Teodora Maris / Language(s): Romanian Issue: 03/2020

Since ancient times, the aim has been to shape the perceptions, attitudes and behaviours of internal and external audiences. Changes in the technological sphere, specific to the current century, have contributed to the discovery of new methods to more efficiently achieving these behavioural, perceptual or attitudinal changes, among the targeted audience segments.The purpose of this article is to describe the specificity of cultivation theory and to highlight the basic characteristics and efficiency of using selective targeting. The article also includes an example where you can see the methods used in the 21st century in the online environment.

IMPORTANȚA ȘI NECESITATEA UTILIZĂRII INTELIGENȚEI EMOȚIONALE (IE) ÎN PROFESIA DE PR

Author(s): Luminiţa Crăciun / Language(s): Romanian Issue: 03/2020

Emotional intelligence has come to the attention of researchers in the humanities as technology has conquered more and more areas of human activity. Even if many of the cognitive abilities have been successfully taken over by robots, as happens in companies producing goods and services, in artistic, creative or social relations activities, the affective capacity is important, which cannot yet be supplemented by digitalization.The field of public relations is intended to establish inter-institutional links, between companies and partners (stakeholders) or between organizations and the media. emotional intelligence is capitalized in the sense of increasing the ability to persuade. Therefore, in the entire activity carried out by public relations specialists and in which they use modern technology to transmit information (photo or video images), the abilities of emotional intelligence are concretized.

STRATEGIC COMMUNICATION – ELEMENT OF INFLUENCE ESSENTIAL IN EXERCISING POWER - SOFT POWER OR SMART POWER?

Author(s): Antonia Teodora Maris / Language(s): English Issue: 03/2020

This article proposes, first of all, an analysis of how the concept of power has evolved and is perceived in the 21st century and a conceptual delimitation of hard power, soft power and smart power. Secondly, within the article we will find a description of the importance of strategic communication as an element of influence of power, concrete examples of its manifestation and a classification of this process in a form of use of power as defined in the first part of the material.

THE EVOLUTION OF INFLUENCE: FROM CULTIVATION THEORY TO SELECTIVE TARGETING

Author(s): Antonia Teodora Maris / Language(s): English Issue: 03/2020

Since ancient times, the aim has been to shape the perceptions, attitudes and behaviors of internal and external audiences. Changes in the technological sphere, specific to the current century, have contributed to the discovery of new methods to more efficiently achieve these behavioral, perceptual or attitudinal changes among the targeted audience segments.The purpose of this article is to describe the specificity of cultivation theory and to highlight the basic characteristics and efficiency of using selective targeting. The article also includes an example where you can see the methods used in the 21st century in the online environment.

THE IMPORTANCE AND NECESSITY OF USING EMOTIONAL INTELLIGENCE (EI) IN A PR CAREER

Author(s): Luminiţa Crăciun / Language(s): English Issue: 03/2020

Emotional intelligence has come to the attention of researchers in the humanities as technology has conquered more and more areas of human activity. Even if many of the cognitive abilities have been successfully taken over by robots, as happens in companies producing goods and services, in artistic, creative or social relations activities, the affective capacity is important, which cannot yet be supplemented by digitalization.The field of public relations is intended to establish inter-institutional links, between companies and partners (stakeholders) or between organizations and the media. Emotional intelligence is capitalized in the sense of increasing the ability to persuade. Therefore, in the entire activity carried out by public relations specialists and in which they use modern technology to transmit information (photo or video images), the abilities of emotional intelligence are concretized.

The EU foreign policy-makers' forged public statements regarding the Eastern Partnership countries

Author(s): Corneliu Munteanu / Language(s): English Issue: 2/2020

The so called "captured states" are the countries with oligarchic control of political power. This term is used frequently to describe the Eastern Partnership countries – Georgia, Moldova and Ukraine. That inevitably puts pressure on the resilience of these three countries, in addition to Russia’s aggressive campaigns, carried out with or without the use of conventional weaponry. We underline several aspects of the „hybrid war” waged by Russia against Eastern Partnership countries, which includes instruments of pressure in bilateral trade, media and security sectors (through the refusal to pull out the Russian troops from the illegally occupied regions). This paper looks at the EU’s messages that are being forged by different actors internally and by Russian propaganda externally. It provides a range of arguments supporting the idea that the Eastern Partnership countries receive forged messages and the consequences are quite big – mainly for the European prospective of these countries.

CRITERIA FOR POLITICAL COMMUNICATION AND MASS INFLUENCE IN THE INTERNET AGE

Author(s): Mihaela Bărbieru / Language(s): English Issue: XXI/2020

For many of us, online communication is no longer a difficult process to understand, but on the contrary, it is the key to success both on personal and in business level. Almost nothing can be done without using the internet, the online environment being the tool that distinguishes between profit and loss, between the winner and the loser. Obviously, political life cannot function effectively at the moment without the widespread use of the Internet. Internet communication is generated by a multitude of actions and processes through which a seriesof messages are transmitted, which then take various forms. The advantage of such communication is the efficiency and easy way in which messages are transmitted to a large mass of voters. In this study, the author examines how the Internet influences the political communication of today’s times, as well as the propagation power of political messages it has on the masses of voters.

Karin Wahl-Jorgensen (2019) Emotions, Media and Politics. Cambridge: Polity Press. 220 pages.

Author(s): Beáta Kovács / Language(s): English Issue: 2/2020

“Libernyákok” and “O1G”. Incivility in political communication

Author(s): Gabriella Szabó,Xénia Farkas / Language(s): Hungarian Issue: 1/2021

Obscenity, vulgarity and rude languages are always being the part of the political life, but nowadays the visibility of incivility is increasing in Hungary. However, the introduction of these topics needs to be recognized by the academia as legitimate research agenda in political communication studies. This article presents a topic review to summarize the state-of-the-art and offer new theoretical and empirical perspectives of incivility. We argue that the main branch of the literature consider incivility as a violation of social and political norms. Our critical overview highlights several weaknesses of the norm violation approach. First, we lack the substantive definition of the incivility. Second, we question the normativity: on what basis a researcher defi ne what counts as uncivil political communication and what does not?; who sets the discursive norms in the commentary platforms?, what if the labeled words and expressions are not perceived uncivil by the users?. To give new impetus to incivility studies, this article works toward a practice-oriented multimodal approach which focus on the verbal and visual usage of communication toolkit in politics. Finally, the article outlines three directions for future research: consideration of psychological aspects, strategic uses and sociolinguistic practices of incivility.

Érzelmek húrjain. Politikai kommunikáció és állampolgári reaktivitás a közösségi médiában

Author(s): Krisztina Burai,Márton Bene / Language(s): Hungarian Issue: 1/2021

Political communication is increasingly adapting to citizen’s user habits, switching to appropriate platforms and delivering content that align with them, leading to the growing political importance of social media. On these social media websites, especially on Facebook, the reactions of users significantly increase the visibility of a message, so the main goal of political actors has become to create content that can go viral. Based on previous research, emotions have a prominent role in this process. In our study, after reviewing the relevant literature, we conduct a qualitative research in which we examine the emotional character of politicians’ most successful Facebook posts created during the 2018 Hungarian parliamentary election campaign. Existing research could only indicate the presence of certain emotions, but did not provide information about the successful way of communicating emotions, therefore we’re trying to fill this gap with our analysis. Our results show that the most successful posts were clearly emotional, neutral content was rare among them. We found that citizens responded most favorably to positive emotions, including posts about victory and saying thanks to voters, with holiday greetings also being particularly popular. Meanwhile, in the case of negative emotions, expressions of anger and sadness characterized viral posts. It can be observed that although the most popular posts displayed emotions, they did not do so with the traditional and common means of expressing emotions on these online platforms.