What is Strategic Political Communication? Cover Image

Šta je strateško političko komuniciranje?
What is Strategic Political Communication?

Author(s): Siniša M. Atlagić, Aleksandar Mitić
Subject(s): Politics and communication
Published by: Fakultet političkih nauka Univerziteta u Beogradu
Keywords: strategic communication; public diplomacy; political propaganda; political persuasion; image

Summary/Abstract: In this paper the authors try to identify the basic elements of the definition of strategic political communication – its function and actors, as well as the types and means of communication and forms of promotion these actors use. Taking into account earlier definitions of this notion and descriptions of the related phenomena, they are trying to delineate this concept from those most often associated with – “public diplomacy” and “political propaganda”. The authors draw attention to the importance of the internet as a means of political communication and its contribution to changes in the strategy of organized political persuasion.

  • Issue Year: 2016
  • Issue No: 16
  • Page Range: 25-36
  • Page Count: 12
  • Language: Serbian