PUBLIC DIPLOMACY OR FOREIGN POLITICAL PROPAGANDA - WHERE IS THE CONCEPTUAL DIFFERENCE? Cover Image

Javna diplomatija ili politička propaganda prema inostranstvu: gde je konceptaulna razlika?
PUBLIC DIPLOMACY OR FOREIGN POLITICAL PROPAGANDA - WHERE IS THE CONCEPTUAL DIFFERENCE?

Author(s): Filip Otović Višnjić
Subject(s): Politics and communication
Published by: Fakultet političkih nauka Univerziteta u Beogradu
Keywords: public diplomacy; political propaganda; foreign political propaganda; soft power; international communications; international affairs

Summary/Abstract: The uncertainty comes from diffuse and arbitrary defining as well as the usage of term “public diplomacy”. in the article you can find a genesis of this term before its academic justification, the circumstances that lead to its academic articulation and subsequent widespread affirmation through the role of element in the “soft power” concept by joseph nye. There are also particular concepts which, according to the author of this article, exaggerate the extent of public diplomacy in terms of its participants, content and normative contribution. an input to criticism of the mentioned positions has been proposed as well. in conclusion, the judgement is that public diplomacy does not offer a crucial difference in regard to political propaganda directed towards foreign countries.

  • Issue Year: 13/2019
  • Issue No: 21
  • Page Range: 135-152
  • Page Count: 18
  • Language: Serbian