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К. Г. Юнг на български – другият поглед към съвременната хуманитаристика

Author(s): Rumen Shivachev / Language(s): Bulgarian Issue: 3/2018

The article reflects on the Swiss scientist translations’ influence on Bulgarian humanities. A short flashback revealing some Bulgarian writers’ Jungian appreciation of literature is constructed. Outlined is doctor Krustev – Karl Jung relation through Wundt and German philosophical, aesthetical and psychological school of the second half of the XIX th century. The text mentions the neglect of psychoanalytical methodology in Bulgarian literature and humanities, started by the “Misal” journal founder. Attention is payed to Yavorov’s poem “Nosht” (Night) as a productive object of psychoanalytical research. Mentioned are also some Bulgarian authors form different generations to whose works this methodology proves to be very productive.

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Metaphoric Transfer Of Knowledge, Cultural Experiences And Social Practices In English Language Advertising Discourse

Author(s): Rumyana Todorova / Language(s): English Issue: 1/2017

The paper deals with metaphoric transfer of knowledge in English advertising discourse based on two- and cross-domain mappings referring to cultural conceptualizations of the world. On the one hand, text producers’ awareness of social events, as well as of people’s experiences and practices helps them in the construction of advertisements in the most intriguing and sensational way. On the other hand, text receivers are provoked and tempted by the ads deconstruction, though in some cases their unawareness of what is happening or has happened around us or in the world at large may block or hinder comprehension and thus lead to either misunderstanding of the message and their ignorance of it or to their complete indifference to it. The paper deals with all of the above mentioned issues supported by examples of English language ads and commercials. It shows in what ways multimodality related to the use of verbal and non-verbal signs works in them. The results prove the fact that the use of multimodal metaphors, especially in the non-verbal component, is supposed to trigger more emotions and feelings than the mere representation of the advertised items.

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За визуалната и вербалната комуникация в политическата карикатура

Author(s): Dafina Genova / Language(s): Bulgarian Issue: 2/2018

The article studies the visual and verbal communication and their interaction in political cartoons. It analyses the indispensable means of expression the cartoonist uses to convey his/her message such as visual metaphors and metonymies. Visual metaphors and metonymies are analysed from the point of view of Conceptual Metaphor and Metonymy Theory. The author studies the implications arising from the interaction between image, title and text (for the cases when there is title and/or text), as well as the metaphors and implications beyond image, title and text. The main theoretical construct used is the notion of incongruity from the Incongruity Theory of Humour that is extended to verbal and visual metaphor. The notion Logical Mechanism from the General Theory of Verbal Humour is applied in the analysis to (partially) resolve the incongruity/ies. Political cartoons are compared to a joke, a fundamental unit of humour in psychology, cultural anthropology, linguistics, philosophy and sociology. Pictorial representations and text function as contextualization cues to get to the probable cartoonist’s message. The interpretation of political cartoons is open-ended and indeterminate and is dependent on the viewer’s/reader’s general knowledge and his/her familiarity with the genre.

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Preface

Author(s): / Language(s): English Issue: 1/2018

The Preface provides an overview of the main topics touched upon in this volume.

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Preface or foreword

Author(s): / Language(s): English Issue: 1/2016

The preface provides an overview of the main topics discussed in the volume dedicated to the Challenges in English teaching and research.

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Фонетико-морфологична и семантична адаптация на общите лексикални елементи от турски произход в българския и във френския език

Author(s): Milena Yordanova,Dimitar Vesselinov / Language(s): Bulgarian Issue: 3/2019

The intrusion of Turkic words into different languages is long and complex process that requires serious and in-depth analysis of the extracted material. The analysis of common borrowings in two languages from different groups (Bulgarian and French) requires a complex approach based on the comparative empruntology between lexical elements of agglutinating language, passed into two Indo-European languages, representatives of the Slavic and Romance groups. The aim of the study is to track the phonetic and grammatical changes that occurred during the penetration of Turkic words in Bulgarian and French and outline the thematic fields and the changes in their semantics

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Изграждане на социолингвистична компетентност в контекста на смесеното обучение за медицински цели

Author(s): Teodora Valova / Language(s): Bulgarian Issue: 3/2019

This paper examines improving sociolinguistic competence as a basic element of communicative competence in Second Language Acquisition. The study presents and analyzes data from research of “frequency” and “logic” properties of comparisons in Bulgarian language learning as foreign for medical students in blended learning environment with using literary texts. Methods of Scaling were used to carry out the study. The results and their analysis are relevant to establishing the didactic potential of learning in EasyClass online platform. Emphasis is placed on the role in mediating of literary text on the understanding of the specific rhetorical functions of comparisons and their extension into a middle linguistic register relevant to the purpose of patient-centered communication.

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Езикова теория и езикова реалност – категориите вид, време, наклонение и залог в учебните помагала по новогръцки на гръцкото средно образование

Author(s): Boris Vounchev,Elena Chausheva / Language(s): Bulgarian Issue: 5/2019

The paper proposes a critical reading of the approach to the verbal categories aspect, tense, mood and voice in the Modern Greek Language, as adopted in the textbooks and teachers’ methodological guides for the Greek Middle School (Gymnasium). The analysis of the textbooks and the methodological guides takes into consideration the following aspects: sources of theoretical framework, adoption of up-to-date theoretical insights, theses and terminology, differences in the approach to the verbal categories and use of controversial or non-conforming to the language reality theses. The main conclusions are that the contemporary linguistic approaches are incorporated in the methodological guides, while the textbooks adhere to obsolete theoretical framework and terminology, and that a number of important issues pertaining to the Modern Greek verbal system are insufficiently analyzed or not analyzed at all.

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Projekt badawczy (ETNO)EUROJOS a program etnolingwistyki kognitywnej

Author(s): Stanisława Niebrzegowska-Bartmińska / Language(s): Polish Issue: 25/2013

An observation is made that the linguistic worldview is grounded in values, which play a decisive role in the shaping of a given community’s (collective) identity. Therefore, it is postulated that the folk Slavic axiological system (the world of values cherished in folk Slavic traditions) be investigated. The project called (ETHNO)EUROJOS – parallel to EUROJOS, an international research programme headed by Jerzy Bartmiński and based on standard language varieties and “national” traditions – would thus be concerned with the values common to Slavic folk cultures. It has been shown that Slavic nations are much closer to one another at the level of folk cultures than at the level of national, elite-shaped cultures. A survey among distinguished researchers in various Slavic traditions reveals that the values important for Slavs are: health and life, family and kinship, home, land, work and diligence, love, beauty, happiness, wisdom, frankness, integrity, faithfulness, justice, freedom, honour, faith (religion) and God. A description of these values could follow the methodological assumptions of the Lublin Dictionary of Folk Stereotypes and Symbols.

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The Prefix Na- in Bulgarian Verbs: a Cognitive Linguistic Approach

Author(s): Svetlana Nedelcheva / Language(s): English Issue: 6/2019

This study analyses the cognitive semantics of the Bulgarian verbal prefix na- ‘on, onto’ and aims to reveal its core meaning. Using a comprehensive inventory of corpora examples, the analysis distinguishes a few subgroups of na-verbs pointing out how apparently distinct meanings correspond to the central spatial meaning in the semantic network of the spatial particle na(-) and how the different meanings of the prefix na- relate to each other. The focus is particularly on the relation between spatial and non-spatial meanings, and on the application of conceptual metaphors that contribute to a consistent and motivated meaning network of na-.

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La mise en espace des formules stéréotypées dans le discours politico-médiatique: stratégie d’attraction

Author(s): Wajdi Belgacem / Language(s): French Issue: 6/2019

Media speeches and press texts constitute a dynamic database that makes available to the public a range of up-to-date information associated with the inalienable parameters of communication. Because of its identifiable physiognomy and its contribution to the profiling of the news, the political-media discourse guarantees a kind of comprehensibility, even intelligibility, allowing to impose a verdict and to reinforce the status quo. Thus, sociolinguistic analyzes consider stereotypical statements as a platform of shared opinions, common and pre-established judgments. Stereotypes function as the set of consensus aimed at constructing a semantico-pragmatic network in which the signifiers intersect, converge and tend, instinctively, to the same signified.

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Словакистиката в чужбина и лекторатите по словашки език и култура по света

Author(s): Miloslav Vojtech / Language(s): Bulgarian Issue: 1/2020

The paper discusses Slovak studies abroad focusing on lectorates of Slovak language and culture worldwide. It describes a current form of their functioning based on international bilateral contracts and contracts between universities, as well as the position of Slovak studies in the frame of philological and Slavic education at foreign universities, and current dynamics reflected in numbers of lectors (since some lectorates abroad were closed whereas others were established). The paper also mentions criteria for lectors of Slovak language and culture abroad, namely qualification requirements, selection process, models of financing lectorates as well as issues related to the labour code and legal issues. The paper also describes forms of the methodical support for lectors in the area of Slovak as a foreign language, namely preparing and distributing didactic materials, textbooks and methodical guidelines, seminars, summer schools, scholarships, mobilities, as well as accredited programmes of further professional preparation of lectors

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Чуждестранният лектор като мост между езиците и културите

Author(s): Maria Dobrikova / Language(s): Bulgarian Issue: 1/2020

The introductory part of the article is bringing a short overview of history of Bulgarian studies at Faculty of Arts at Comenius University in Bratislava. Irreplaceable role of foreign lector while studying foreign languages is emphasized and demands placed on his professional and intercultural competences are presented. The second part of the article is focused on a significant Bulgarian Slavist and Slovakist Ivan Buyukliev, specifically his role of a lector at Comenius University in Bratislava. Author mentions mainly less well-known circumstances of his stay, as was for example defence of doctoral thesis on relative clauses’ structure in Codex Suprasliensis or his last article published in Slovakia on Dora Gabe’s lecture stay in Bratislava in 1931.

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Езиковите норми и прагматичната функция на речта

Author(s): Zhaneta Andreeva / Language(s): Bulgarian Issue: 2/2020

The article presents study on the specifics of linguistic normativity as a codifier, the fields of application of the codifier in contemporary communicative discourse, and conclusions about the flexibility and necessary direction for language adaptability. The aim is to highlight the necessary interaction between language normativity and the pragmatic function of the communicative act. These peculiarities are perceived by the distinct differences in the functioning of the language in different time ranges - from Liberation to modern times. Examples of stylistic analysis of means of influence are drawn from political speeches, which are evidence of developments in the language. The influence of the socio-political factor on dynamic linguistic variability is highlighted.

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Metaphor in Logistics Terminology

Author(s): Galina Velikova / Language(s): English Issue: 2/2020

The purpose of this study is to attempt to present a systematized view on the contemporary understanding of metaphor, its essence, structure and manifestations in the discourse of logistics. Various classifications of metaphor are reviewed, and a new one is offered using the lexico-semantic method as well as based on and supported by the examples excerpted from a large corpus compiled especially for the study. It is worthwhile noting that metaphor can be viewed in many different ways, however, it will be explored here with regard to its manifestations in logistics terminology. The topic is worth discussing as metaphor provides better term recognition and comprehension. The findings can be relevant when teaching English for Logistics.

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Language Components of Cluttering – a Theoretical Overview

Author(s): Dobrinka Georgieva / Language(s): English Issue: 2/2020

This study examined the views of fluency disorders specialists regarding cluttering. Bulgarian university lecturers (professionals specializing fluency disorders) completed a questionnaire that addressed their opinion concerning the nature of cluttering disorder. Based on their answers and a search of the research literature, a theoretical overview regarding cluttering is presented, including the perceived role of language in this fluency disorder. Using a brief, 5-item questionnaire developed by Georgieva, 10 Bulgarian fluency-disorder specialists (with an average of 24 years of clinical experience) reported their professional opinion on cluttering concerning its definition and salient clinical characteristics. A subsequent search and analysis of the evidence-based literature on cluttering indicated that language is a very important part of cluttering.Half of the questionnaire respondents associated cluttering with a language component. All the interviewed logopedists reported dominance of the fluency component and also noted the importance of the motor aspect of the disorder.The fluency specialists demonstrated an understanding of the different communication characteristics of cluttering. Two-thirds of them believe that the language presence within cluttering is dominant.

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Научноизследователската дейност на чуждестранния лектор

Author(s): Zuzana Obertová / Language(s): Bulgarian Issue: 2/2020

The paper deals with the pedagogical and research activities of Władysław Bobek, a lecturer of Polish language and literature at the Faculty of Arts of Comenius University in Bratislava during the inter-war period. As a teacher he encouraged students in being interested in the Polish language, literature and culture. He educated the first properly prepared generation of Slovak translators of Polish literature. As a scholar he laid foundations of the Polish-Slovak comparative research in literature and enriched the research of the history of the Slovak literature. He was interested in almost all Slavic philology and wrote papers also on the Bulgarian literature. W. Bobek surpassed expectations on foreign lectors. His contribution to the Slovak research is so inspiring that scholars reach out to his work until today.

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Лекторатът по словенски език във Философския факултет на Университета „Коменски“ в Братислава в контекста на словашко-словенските културни взаимоотношения

Author(s): Svetlana Kmecová / Language(s): Bulgarian Issue: 2/2020

The first part of the paper deals with the history of Slovene studies at the Faculty of Arts of the Comenius University in Bratislava as well as the personalities who contributed to its development. The second part focuses mainly on the personality of the significant Slovenist Melichar Václav and his activities as a lecturer and translator. The author mentions his participation in the international youth Catholic organizations Pax Romana and Slavia Catholica, thanks to which he could spent one semester of the 1938 –1939 academic year at the University of Ljubljana, where he became familiar with Slovenian language and culture. Change of the political system in Czechoslovakia in 1948 had a negative impact on his social status and promising career as an editor. In 1974 he was given the opportunity to teach Slovenian language at the Faculty of Arts of the Comenius University in Bratislava, where he worked as a lecturer until 1987. His diligent work meant a significant contribution to the development of the Slovak-Slovenian cultural relations and his translations positively influenced the Slovenian literature reception in Slovakia.

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Лингвистични знания, комуникативна компетентност, функционална грамотност

Author(s): Yovka Tisheva / Language(s): Bulgarian Issue: 3/2020

The main aim of the article is to discuss the relationship between the three key areas related to the tasks of Bulgarian language teaching. Linguistic knowledge is the traditional core of teaching Bulgarian at school. The knowledge of language units and rules is the basis upon which the communicative skills to apply them in various situations are developed. Functional literacy is related to the transition from pattern drills and “artificial” textbook’s materials to real cases from different functional areas.

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Изследователският подход в обучението по български език: между традиционното и иновативното

Author(s): Velka Popova / Language(s): Bulgarian Issue: 3/2020

The text focuses on the research approach in preparing teachers of Bulgarian language as one of the main ways to solve the controversy between the accumulation of a huge amount of knowledge in university education and the inability of trainees to put it into practice. The focus is on the problems which trainee-teachers of Bulgarian language face in view of the modern teaching requirements.In this context, research competence is seen as one of the most important components of a teacher's professional and pedagogical expertise. Its formation is traced in the process of research activity carried out by future teachers during their studies at the university. An example of a pilot model for classroom and extracurricular work in the foundation discipline Introduction to General Linguistics shows the effect of students conducting research on the formation of the competencies and skills that underlie their development as specialists in Bulgarian, and the development of their professional self-esteem.

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