THE DEPICTION OF MASS MEDIA IN “NOTES ON A SCANDAL” BY ZOE HELLER

Author(s): Antonina Bulyna / Language(s): English Publication Year: 0

The current study is based on the British novel «Notes on a Scandal» in the spotlight of which there is an affair between Bathsheba Hart, a pottery teacher and Steven Connolly, an underage male pupil. In this paper an endeavour has been made to determine the representation of media in «Notes on a Scandal» which is a 2003 novel featuring the involvement of mass media. The paper touches the interaction of the reader and the fictional media. P. Lyndon’s vision related to mass media as society’s psychic regulator and literature as the psychic unregulator is argued. It is shown how ethical matters are covered by mass media and the way it impacts the novel characters. The study also elucidates the mass media as a tool of producing alienation that is connected with the specific language employed by them. The interpretation of the outlined points is supported by a close reading of the text fragments. The work on the topic involves the consideration of the phenomenon of imaginative resistance. It becomes quite evident that society is weakened if empathic imagination is excluded due to the mistake-determinant approach towards its members.

ALTERNATIVMÖGLICHKEITEN DER ARBEIT AN KURZFILMEN IM DEUTSCH ALS FREMDSPRACHENUNTERRICHT

Author(s): Svetlana Dzechiș / Language(s): German Publication Year: 0

The use of short films has gradually become an integral part of foreign language teaching in higher education. There are a lot of the short films that offer great potential for teaching at university. With the medium of short film, German lessons at the university can be made lively and varied. The following scientific article provides an overview of the alternative options for using short films in German as a foreign language lesson, which are indispensable in higher education. It also includes a didactic introduction and a detailed task typology with sample formulations.

DEVELOPMENT OF FUTURE FOREIGN LANGUAGE TEACHERS' INFORMATION AND MEDIA SKILLS

Author(s): Tatiana Konovalenko / Language(s): English Publication Year: 0

The article presents the authors’ experience of participation in IREX project “Learn to Discern: info-media literacy”. It reveals the theoretical grounds and nowadays demand for future foreign languages teachers’ information and media skills development as well as the practical issues of educational process. There is the description of authors’ certified course "Integration of info-media literacy into professional activity" for students of the Faculty of Philology who study foreign languages. Besides of aim and structure of the course described there are the examples of effective activities to be used in foreign language classroom. The modes of interaction preferred in the classroom are pointed, too.

SELECTING VIDEOS FOR ENGLISH LESSONS: HOW TO MAKE THE RIGHT CHOICE

Author(s): Anastasia Romanova / Language(s): English Publication Year: 0

The article focuses on the issue of selecting video materials for English lessons. The first part describes some theoretical approaches. In the next part the author’s personal experience of selecting video in language teaching is briefly covered.

Tożsamość w epoce Internetu i globalnych sieci

Author(s): Krystyna Doktorowicz / Language(s): Polish Publication Year: 0

Contemporary societies that are rich in information and high technologies are experiencingdynamic processes of change. New information and communication technologiespenetrate all areas of personal and social life. The change is global and leads to the constructionof new social structures, creates new economies and new distribution of power,radically changes the processes of communication. In this context, the identity-buildingprocesses, both individual and collective, are gaining on the new importance. New mediaand the Internet contribute to processes of globalization and expression as well asaffirmation of identity at the same time. Network information flow, ideas, cultural andsocial content lead to the construction of the new group identities, but also strengtheningthe existing ones. In the individual context, new media enhance the space of mediatedexperience, which has a significant impact on building attributes of identity. Generations ofmedia users shaped by the culture of convergence and participation create new meaningsand new cultural codes defining their individuality in the virtual world. The effects of thechange processes that the Information Age has on the identity are already recognizable,but not devoid of uncertainty and risk.

Polityka medialna Unii Europejskiej a media masowe ― kreowanie tożsamości

Author(s): Katarzyna Forst / Language(s): Polish Publication Year: 0

Media are an important element of social cmmunications and a major participant inthe process of political communications. Individuals build their own idea of reality on thebasis of information spread by the media. Especially the modern mass media are activelyinvolved in shaping the views of the public on certain phenomena. The structure of themedia consists of both the type diversity (printed press, radio, television, the Internet) aswell as their ownership diversity (private, social and public media). The former approachto mass media came out from the nation-state as the basic unit of analysis, which usuallyalso allowed to designate the access territory of the mass media. Identity and consistencywere generally defined in geographical terms. Today, because of the rapid development ofnew technologies we are dealing with more equal opportunities for access to the media,though mass media are sometimes used to direct or control both consumer and politicalbehavior. In the new socio-political reality media must adapt to the new market. The challengefor today’s mass media is a strong social stratification and different cutural patterns.The shape of media policies in defferent countries is a result of their political system, thedegree of democratization of social life and the media development.

Problemy tożsamości polskiego kina w dobie globalizacji i konkurencji na rynku filmowym

Author(s): Ewa Gębicka / Language(s): Polish Publication Year: 0

Considerations presented in the text are focused on the issues of identity in Polish cinemaafter 1989, especially since it became part of the Polish Film Institute care. The authoranalyses the complex issues of the criteria defining the concept of national cinematographyand tries to relate them to the situation after 2005. The subjects of analysis, among others,are the quantitative and qualitative effects of the activity of state patron, the presence ofdomestic films in the domestic and foreign markets and the necessary steps to preserveand strengthen the national identity of Polish cinema in terms of internationalization ofthe film industry and its globalization.

Formaty telewizyjne a tożsamość kulturowa

Author(s): Kamil Niesłony / Language(s): Polish Publication Year: 0

A dozen years ago, television was practically relied on creative activity. The regionalTV stations produced their own auditions, which was deep-rooted in regional tradition,whereas the nationwide broadcasters focused on popularizing national culture. Nowadays,TV stations buy up the prepared auditions to maximize the economic benefits. TVformats have dominated the schedules of public and commercial media. According to thepublic opinion, they have the destructive impact on forming and maintaining the culturalidentity. The presented article was aimed at answering two questions: how the adaptationsof worldwide TV formats affect national cultural identity and whether we can refer to theidentity in context of the auditions based on foreign licences.

Medialny obraz rodziny w postpatriarchalnym świecie Nowe modele, role i tożsamości

Author(s): Barbara Bogacka / Language(s): Polish Publication Year: 0

The object of study in this article is modern family and its image presented in massmedia communication.The first part of the work characterizes the image of the modern family and the changeswhich it has undergone in recent decades ― from the traditional patriarchal familymodel to the modern family in which there is no single dominant model and which ischaracterized by the adoption of its various forms. Changes were also made in the genderroles traditionally assigned to each generic family members because of their sex, whichhad an impact on the formation of new individual identities.In the next part of the article, there were presented figures on the condition of thefamily in Poland ― to characterize the real picture and verify the authenticity of the argumentset at the beginning of the article. The presented data clearly confirm a numberof changes which the family has went through in recent years, which led to the processof its “shrinking”. And in consequence to the departure from the traditional model of thepatriarchal family and the need to replace it with new family forms.The last part of the article , characterizes the media image of a family by the exampleof the most popular Polish television series in which still dominates the image of thepatriarchal and multigenerational family, that is professing traditional values.The results of the final analysis are to establish whether the image of the modern familypresented in the modern media is true or false. The results clearly confirm that the mediafamily picture is a fake and does not reflect its actual condition.

Tożsamość a proces komunikowania tożsamości

Author(s): Anna Adamus-Matuszyńska / Language(s): Polish Publication Year: 0

The presented article tries to analyse processes of building and communicating identityin the time of media transformation. The examination is based on the case of regionalpromotion. The main objective of the paper is to answer the following questions:1. How does mass communication and social media affect the process of identity building?2. How is it possible to communicate an identity? Is a man, an organisation or a communityable to manage of the communication building process?The analysis is based on literature and the scrutiny of Silesia Voivodship image buildingprocess.

Tożsamość w internetowej komunikacji marki Polska

Author(s): Piotr Dzik / Language(s): Polish Publication Year: 0

The problem of identity is one of the most frequently raised in the communicationstudies, including media communication. Fairly common in the literature of the subject,it is considered that consistency is a prerequisite in communication activities, includingbuilding image consistency and that is achieved by properly constructed and communicatedidentity. This also applies to the identity of the places, including countries. Manystates have made a serious effort to build a cohesive identity, creating a visual identitysystems, building communication strategies, aligning the marketing and communication.This particular area can be considered the construction of identity in the area of tourism,where, for obvious economic reasons, proper communication to the visitors is of greatimportance. Poland also has made efforts in this regard, in its work on the national brand,developing strategic documents and in its communication activities. The question is, howis the Poland’s identity brand being built? The initial hypothesis, formulated on the basisof Internet presentations is that (Polish) identity is inconsistent.

Язык Жития Наума. Введение

Author(s): Imre Toth / Language(s): Russian Publication Year: 0

От Моравии до Охрида. Замечания к старинным топонимам в первом житии св. Наума

Author(s): Yodyon Khorgoshi / Language(s): Russian Publication Year: 0

Наум как святой (Образ святого в славянской средневековoй культуре)

Author(s): Vilen Gorskiy / Language(s): Russian Publication Year: 0

За един непознат препис от Службата на св. Наум Охридски

Author(s): Svetlina Nikolova / Language(s): Bulgarian Publication Year: 0

Канон апостолу Андрею Наума Охридского (Опыт философско-апокрифического комментария к поэтике христнанской гимнографии)

Author(s): Elena Syrtsova / Language(s): Russian Publication Year: 0

Онародняването в агиографията и житията на св. Наум Охридски

Author(s): Veneta Yankova / Language(s): Bulgarian Publication Year: 0

Еретичните учения в ареала на византийската ортодоксия през VIII–IX век и появата на защитни текстове на църковната вероизповед („Написание за правата вяра“ от Константин Философ – св. Кирил)

Author(s): Nikolay Kochev / Language(s): Bulgarian Publication Year: 0

Разночетенията в триодните песнопения на Константин Преславски

Author(s): Angelina Mincheva / Language(s): Bulgarian Publication Year: 0

La post-mémoire et le problème de l’identité nationale et individuelle présentés dans la littérature mauricienne contemporaine d’expression française

Author(s): Anna Szkonter-Bochniak / Language(s): French Publication Year: 0

In the article the author analyses the influence of post-memory in the formation of national and individual identity among the inhabitants of the young Republic of Mauritius presented in contemporary Mauritian literature in French. Important and at the same time tragic historical events of Mauritius are: slavery, the arrival and labour of indentured workers from India and the tragedy of the Chagos Islanders. The author analyses some texts by Ananda Devi and Shenaz Patel in which both writers describe the impact of ancestral history on the lives of characters representing the next generation from different ethnic groups living on the island. In her analysis, the author refers to the works of Marianne Hirsch, Paul Ricœur and Alex Mucchielli.