Keywords: Gyula Krúdy;
Love memories in the Szindbád novels
More...Keywords: contemporary Hungarian poetry
unpublished poems from the literary remains of György Petri
More...Keywords: MARKETING
Review book - Милисављевић, М., Стратегијски маркетинг / Milisavljevic M. STRATEGIC MARKETING
More...Keywords: Social Responsibility; Competitive Advantage; Strategy; Mutual Value
In global environment business success of enterprises depends on their capability to understand the importance of their total responsibility (economic, legal, ethics, and philanthropic) and use it as a source of competitive advantage. Superior business performance and contribution to social welfare are often in collision, which causes the behaviour of enterprise that could be qualified as irresponsible, taking into consideration the long-term social interests. An active role of enterprise in developing better and more qualitative life has become decisive for taking attitude of customers and key interest groups. Social responsibility has become one of the most important elements of corporate image and business success and it is not a matter of choice. Reputation as the result of responsible behaviour has become the worth property of 242 enterprise that is not easy to copy. The favorable reputation could be transformed to value added which significantly contributes to improving credibility of enterprise and its products and services. The research in the paper is directed to social responsibility as the significant source of competitive advantage of enterprise and to harmonization of social arrangement and corporate mission and strategy. The strategic approach which integrates business and social activities increases competitive advantage and market value of firm, simultaneously creating the benefits for social community.
More...Keywords: Bulgarian language; advertising; linguistic play; occasional words; transformered quotes; phraseology; paremiology
The article studies one of the most characteristic manifestations of word play in advertising – the coinage of occasionalisms with the instruments of graphic design and creative use of paremiology and transformered quotes well-known.
More...Keywords: Import-substitution Strategy; Export-oriented Strategy; Development; Competitiveness; Industry
Development and enhancement of industrial competitive advantage requires existance of a key prerequisite-suitable development strategy. Over the course of time, in the development process of industry, some countries have applied different development strategies of industry(the strategy of traditioanl industrial production, import-substitution strategy, export-oriented strategy of industrial development). At that, the best results, according to empirical researches, have realized the countries which have applied the export-oriented strategy of industrial development.While part of the Former Yugoslavia, Serbia had applied the import-substitution strategy over the long period of time.Until 1965, the strategy gave positive economic effects. However, after that, Serbia hasn't had suitable development strategy of industry which has, besides a number of other factors, caused the fall of Serbian competitive ability. Having that in mind, and beginning with the existing internal and international conditions, Serbia must define its strategy of industrial development which will primarily be based on export expansion.
More...Keywords: Advertising; Branding; Image; Consumer; Influence
Advertising has been present since ancient times, namely, as far back as the year 2,000 B.C. Various forms of advertising have been replacing each other over time, but the role of advertising has remained the same – drawing attention intentionally and knowingly with the aim of acquiring material benefits for its sender or other benefits in a less tangible form. Nowadays, advertising is full of a variety of mechanisms trying to influence the audience; it is woven into numerous segments of our everyday milieu and features an indirect creation of a multisensor experience, which makes a distinction from other means. What makes advertising especially attractive is the fact that the market battle nowadays is considerably based on intangibility and the advertising itself has contributed to the establishment of such a rule. This paper summarizes the evolution of advertising process, from its roots till today. It is especially emphasized that the development of advertising has been associated to a large extent with the development of branding, so that strong relation created between these two concepts still appears in mutual feeding of their effects.
More...Keywords: Cash Flow Statement; International Financial Reporting Standards; Cash Inflows; Cash Outflows
Financial reports are the most efficient way for periodically presenting information on financial position of enterprise, success of its business activities as well as its cash flows to the users out of enterprise. The information are important for estimating abilities of enterprise to generate future cash flows. Cash flow statement in the Republic of Serbia is made up by large and medium-size enterprises under IAS 7. The cash flow statement gives information on cash inflows and outflows in business, investment, and financial activities during the accounting period and cash at the beginning and the end of that period. In the paper the author presents and analyzes the official scheme of cash flow statement in the Republic of Serbia. The author also suggests some correction of the scheme with a view of providing more information for users.
More...Keywords: Nikola Dugandžija; Sociology of Religion; Portraits of Yugoslav Sociologists of Religion; Life and Work of Yugoslav Sociologists of Religion; Scope of Yugoslav Sociology of Religion
A sketch for the portrait of Nikola Dugandzija, Croatian sociologist of religion. This is the sixth in the series of ten portraits of former Yugoslav religion sociologists, who laid the foundations of modern sociology of religion in the Balkans. In addition to, the author lists ten other most important sociologists of religion: Stefica Bahtijarevic, Srdjan Vrcan, Jakov Jukic, Marko Kersevan, Nikola Skledar, Esad Cimic, Sergej Flere, Ivan Cvitkovic and Djuro Susnjic. The author, himself a midgeneration sociologist of religion, having been a friend with all – while some were also his teachers – uses informal intonation and style to describe the friendship, relationship, cooperation, and also the scope of their work as scientists. The method was also used in the sketch for a portrait of Nikola Dugandžija.
More...Keywords: Globalization; Organization; Organizational Structure; Competition
Globalization as one of the key tendencies of the world contemporary history represents a condition of survival and successful funcioning of the increasing number of organizations today (so called globally-oriented organizations). Success of globally-oriented organization depends, a great deal, on its structure and its operation design. There is a wide range of organizational forms available to an organization integrated in global operations. The aim of this paper is to point out adequate structural arrangements by means of which an organization is integrated into global operations or it, on the other hand, functions successfully on the global level.
More...Keywords: Franchiser; Franchising; Franchising Types; Risk Takeover; Contract; Businesspersons; Advantages; Disadvantages
In the article author pointed out that the franchise represents a good, simple and successful solution for many businesspersons. It is especially important solution for the situations where one of the factors contributing to business success is missing (market, labor, financing, equipment etc.) However, in order to use all of the advantages the franchise provides, the entrepreneur must get informed in advance, about what is the franchise, which are its advantages, as well as regarding the potential risk. Namely, successful business expansion by the means of franchise requires the substantial understanding of what should be done to develop the franchise system. The franchise grantee should know, besides rights and duties defined in the franchise contract, how fast should develop business, how much support is required, how should solve problems, etc. If the franchise buyer does not possess enough knowledge in this area, serious problems may occur. Therefore, franchisers are looking for well-trained, qualified and success-oriented people.
More...Keywords: competitiveness; adaptive efficiency; institutions; models of market economy
Permanent improving of the competitiveness is one of the most significant tasks of national economies in the era of globalization. In the paper, some indirect mechanisms and factors will be indicated, that shape competitiveness and adaptive efficiency of economy. These mechanisms are represented in the institutional structure of the economy. Competitive ability of an economy can be determined by sometimes very different institutional arrangements. Therefore, improving competitiveness of Serbian economy must be sensitive for the existing institutional structure of the society, as well as for the potentials and constrains that it imposes, regarding national competitiveness.
More...Keywords: Intellestual Property; Market; Licence
According article 14 EC Treaty, European Community should establish an internal market. Opening markets to each other has meant opening countries. One of the main tasks of internal market is increasing prosperity in the member states of the European Union, and the other could be to bind them more closely to each other. The process of building the internal market began with its economic side. Free movement of goods, services, people and capital contribute to the European economy. These things are often called economic factors, and their free movement – fundamental freedoms. But, the framework of mentioned elements is not just economic. Intellectual property has a special role to free movement, in particular of goods. Also, it has a particular nature. Intellectual property rights confer a monopoly on their owner. The European Court of Justice has offered important solutions on questionable points, for example, what is the "essence" or "specific subject matter" of an intellectual property right, how can this be identified, what is the doctrine of exhaustion, how can be defined the relationship between national rights and European system.
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Keywords: Bulgaria; media; journalists; foreign policy; Fukushima; Japan; Chernobyl disaster; 1986; radiation; 1999; Bulgarian nurses; Libya; fear; nuclear industry; Todor Zhivkov; prejudice
Radiation fears and the madman in Libya poke at old wounds in Bulgaria.
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Keywords: Society; Bulgaria; Roma; annual bride market; Kalaidzhii Roma;
Each year Bulgaria’s scattered Kalaidzhii Roma gather for a fair where young men negotiate a bride price with the parents of eligible girls.
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