ЕЗИКОВАТА ИГРА В РЕКЛАМНИТЕ ТЕКСТОВЕ
LINGUISTIC PLAY IN ADVERTISEMENT TEXTS
Author(s): Valentina BondžolovaSubject(s): Economy
Published by: Универзитет у Нишу
Keywords: Bulgarian language; advertising; linguistic play; occasional words; transformered quotes; phraseology; paremiology
Summary/Abstract: The article studies one of the most characteristic manifestations of word play in advertising – the coinage of occasionalisms with the instruments of graphic design and creative use of paremiology and transformered quotes well-known.
Journal: Teme - Časopis za Društvene Nauke
- Issue Year: 2007
- Issue No: 02
- Page Range: 401-419
- Page Count: 19
- Language: Bulgarian