CEEOL - Search Result

The Importance Of Communication Strategy In Achieving High Business Performance

Author(s): Sergiu Zagan,Diana Zăgan-Zelter / Language(s): English / Issue: 2/2013

Keywords: organization; communication; information; manager; strategy

The purpose of this paper is to emphasize the importance of communication in all companies nowadays as an increasing need for achieving high performance. After reviewing some theoretical elements, the paper deals with a case study referring to practical issues related to communication at Lafarge Romania. The case study presents the communication system of this company, the documents both international and local which regulate communication strategies and practices, the importance of having a country communication manager and what his/her duties are.

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IntlUni – The Challenges of the Multilingual and Multicultural Learning Space in the International University

Author(s): Eugenia Irimiaş / Language(s): English / Issue: 2/2013

Keywords: multilingual learning space; multicultural learning environment; international university

The article represents a brief account of the key aspects, characteristics and benefits of the project entitled IntlUni – The Challenges of the Multilingual and Multicultural Learning Space in the International University, whose second meeting took place on 5-7 June 2013 at Warsaw.

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Communicating in Italian. Business Italian Communication

Comunicare in italiano. Lingua d’uso per la comunicazione nella sfera pubblica e negli affari

Author(s): Dana Feurdean / Language(s): Italian / Issue: 2/2013

Keywords: communication; business; management; recruitment; meetings; tourism

The paper presents the course entitled Comunicare in italiano. Lingua d’uso per la comunicazione nella sfera pubblica e negli affari, a valuable tool for the students in business Italian.

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Boris Vian and the 'critique'

Boris Vian et la critique

Author(s): Letiţia Ilea / Language(s): French / Issue: 2/2013

Keywords: criticism; reception; honesty; interpretation

This article analyses Boris Vian’s relationship with the criticism and the critical reception of the writer.

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Some research difficulties of studying language learners’ beliefs

Author(s): Enikő Biró / Language(s): English / Issue: 1/2015

Keywords: language learners’s beliefs; definition; individual differences; qualitative research; quantitative research.

Teaching languages involves at least two parties: the language learner and the language teacher. Teachers should be aware of the fact that language learners come to class with preconceived notions about how to learn languages, best strategies, worst techniques etc. These notions are learners’ beliefs about the nature of language learning, about the language itself and about the language learner’s abilities. These beliefs have impact on learners’ performance in the class, therefore they need to be thoroughly investigated. Researchers are increasingly interested in the study of these beliefs. However, more and more problems arise as the research field broadens. This present paper tries to list the most important and frequent problems a researcher meets during his or her studies on language learners’ beliefs. Defining beliefs, using the most appropriate reasearch tool, classifying the different beliefs, dealing with individual differences of language learners present difficult issues and hinder the fruitful results of a research. Collecting the most important issues met during research helps clarifying the research problems.

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The Closing of IntlUni Project (2012-2015)

Clôture du Projet International IntlUni (2012-2015)

Author(s): Alexandra-Viorica Dulau / Language(s): French / Issue: 1/2015

Keywords: final meeting; IntlUni; international project

The following lines present the final meeting of the IntlUni international project representatives belonging to 38 universities from 27 countries and of the experts they invited, meeting which took place in Brussels (Belgium) between the 23rd and the 25th of September 2015.

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Ethos/Pathos/Logos

Author(s): Alexandra-Viorica Dulau / Language(s): French / Issue: 1/2015

Keywords: book presentation; Ethos; Pathos; Logos

This article presents a book (Ethos/Pathos/Logos) which was published by L’Harmattan publishing house from Paris (France) in 2015. Diana Rînciog (associate professor at the University of Ploieşti) and Franck Colotte (lecturer at the University of Luxembourg) chose the texts from those ones submitted during the seminar organized by the University of Ploieşti, Romania, in 2012.

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Journalism with a Vengeance: the Immodest Proposals of the American New Journalism

Author(s): Ioana-Gabriela Nan / Language(s): English / Issue: 1/2015

Keywords: literary journalism; New Journalism; narrative techniques; the novel; literary realism; the fiction-nonfiction divide

What do nonfictional journalism and the fictional novelistic tradition have in common? And which one can be said to emulate the other? Is journalism closer to representing reality than the “twice-removed”, fictional copy of it is? Such questions are addressed by the American school of “neo-journalists” in an attempt to challenge contemporary forms of literary representation and to justify the existence and advantages presented by a mode of factual reporting that shares its rhetorical devices and narrative techniques with the most enduring fictional genre, the novel.

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Cross-cultural Communication in Business - English and German Speaking Territories

Author(s): Antonia-Izabella Kelemen / Language(s): English / Issue: 1/2015

Keywords: politeness; cultural adjustment; titles; understanding; telephone conversation; face-to-face meeting; English; German.

The need for cross-cultural communication in business has been ardously reflected in numerous studies an dis often referred to intercultural communication. As such the similarities and differences between countries are significant for the development of a successful business. This paper aims at highlighting the importance of cultural situations on English and German speaking territories stressing the way of politeness and contextual behaviour, for a better understanding and unfolding efficient relationships.

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The Poetry of Jacques Jouet

Sur la poésie de Jacques Jouet

Author(s): Letiţia Ilea / Language(s): French / Issue: 1/2015

Keywords: Oulipo; potential literature; constraint.

The paper analyzes the poetry of Jacques Jouet which was published in the Romanian language.

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American Philosophy. Volume I. Contemporary Philosophy A., Ratio et Revelatio Publishing House, Oradea, 2014, ISBN 978-606-93664-7-9, Delia Marga editor

Author(s): Maria-Zoica Eugenia Balaban / Language(s): English / Issue: 1/2015

Keywords: American philosophy; human self; critical realism; being and being known; methodological pragmatism

Book review for the American Philosophy. Volume I. Contemporary Philosophy A., Ratio et Revelatio Publishing House, Oradea, 2014, ISBN 978-606-93664-7-9, Delia Marga editor.

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Book review: Nicolae Şera, Delia Morar, Sur le baroque encore…Ancora sul barocco, Éditions Universitaires Européennes, Saarbrücken, Allemagne, 2010, 143 , ISBN 978-613-55376-9.

Author(s): Ramona Maliţa / Language(s): French / Issue: 1/2015

Keywords: Baroque; artistic and literary avatars.

Book review: Nicolae Şera, Delia Morar, Sur le baroque encore…Ancora sul barocco, Éditions Universitaires Européennes, Saarbrücken, Allemagne, 2010, 143 , ISBN 978-613-55376-9.

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Renata-Simona Georgescu, Romania's image in the works of Vintilă Horia, Petru Dumitriu and Paul Goma (Cluj-Napoca : Casa Cărţii de Ştiinţă, 2014)

Renata-Simona Georgescu, L’image de la Roumanie chez Vintilă Horia, Petru Dumitriu et Paul Goma (Cluj-Napoca : Casa Cărţii de Ştiinţă, 2014)

Author(s): Letiţia Ilea / Language(s): French / Issue: 1/2015

Keywords: Romanian exile; literary creation; writer

Book review: Renata-Simona Georgescu, L’image de la Roumanie chez Vintilă Horia, Petru Dumitriu et Paul Goma (Cluj-Napoca : Casa Cărţii de Ştiinţă, 2014)

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Do not Fear for I Am with You. The Role of the Teacher in the Context of Adult Foreign Language Learning

Author(s): Ana Maria Hopârtean / Language(s): English / Issue: 1/2015

Keywords: Anxiety; adults; language learning.

The present paper discusses the implications of anxiety in the context of adult language learners. Adults are a special category of learners that require special attention. Their role as language learners is more complex as they generally assume several roles that overlap. After looking at the characteristics that make adults learners a special case, the paper analyzes the reasons for which anxiety is a key variable in language learning.

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Languages in Contact Anglicisms and Dynamic Romanian

Author(s): Maria-Zoica Eugenia Balaban / Language(s): English / Issue: 1/2015

Keywords: languages in contact; anglicisms; bilingualism; influence; interference; loan word; lingua franca; necessary borrowings; luxury borrowings.

One of the most interesting phenomena of the linguistic research is the dynamics of linguistic systems. The present dynamics in the Romanian vocabulary has been studied from different perspectives. Therefore, our paper aims to contribute to the presentation of the main methods of vocabulary enrichment, but focusing on the derivation process. The great amount of used foreign terms proves that Romanian is a flexible and “welcoming” language. Our main reason for choosing this topic is the personal interest in studying the language phenomena. Lexical innovations represent a very complex phenomenon that hasn’t been fully studied. Therefore, at the present moment there are just a few studies that provide data on this subject.

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Observations about the Romanian and the German employee’s work behaviour. Part I

Rumänisch - deutsche Begegnungen am Arbeitsplatz. Ein Paar Critical Incidents für die Praxis interkultureller Trainings. Teil I

Author(s): Maria Parasca / Language(s): German / Issue: 1/2015

Keywords: Romanian – German intercultural communication; intercultural training; culture standards.

This work in two parts aims to present a few observations about the Romanian and the German employee’s work behaviour, which can be used as tools in intercultural trainings. In the first part we will set the theoretical framework and present a few general assumptions about work behaviour. In the second part we will present some Romanian-German critical incidents which will be explained from the perspective of the cultural standards theories.

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Corporate Annual Reports as Communicative Tools

Author(s): Diana Zelter / Language(s): English / Issue: 1/2015

Keywords: Reports; companies; stakeholders; message; communication.

This paper intends to be the first in a series dedicated to the analysis of corporate annual reports from a communicative perspective. We will start this analysis by detailing the elements of the communication process (message, receiver, channel etc.) as they appear in the corporate annual reports of the companies following that in the next papers we will deepen our study with a historical approach and a case study on the persuasive function of these documents.

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Argument for “Glocalization”: Japan for the World in the Japanese Gastronomical Advertisement

Author(s): Rodica Frentiu / Language(s): English / Issue: 1/2015

Keywords: Glocalization; gastronomical advertising discourse; cultural identity; “syncretic” semiosis.

The present study aims to emphasize how the rhetoric of the gastronomical advertisement can reveal the meaning of Japanese cultural identity in the context of “glocalization”. Using graphical and cinematographic presentation, the gastronomical advertisements offered by Wa Raku magazine (2008) or by the documentary film Japan: Fascinating Diversity (2012), on which the present analysis establishes its arguments, is seductive. Not only does it use a method of “syncretic” semiosis to offer access to the “philosophy” of Japanese cuisine, which is based on the natural (rawness, freshness), but also glimpses how Japanese culinary science turns into a cultural “uninterrupted text” which “writes” itself before the eyes of the consumers. At the beginning of a century that highlights globalization on the one hand and exacerbation of identity on the other, Japan seems to have instilled, in the definition of its own cultural identity, the characteristic of hospitality as only cuisine can comprise. By means of the gastronomical advertising discourse, Japan invites its guests to symbolic communication, turning them into equals with whom it shares its joys and pleasures, for a better mutual understanding.

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Similarities and Diferences between English and German – A Lexical Approach

Ähnlichkeiten und Unterschiede zwischen Englisch und Deutsch – Ein lexikalischer Ansatz

Author(s): Antonia-Izabella Kelemen / Language(s): German / Issue: 2/2015

Keywords: mothertongue; vocabulary; loanwords; pronounciation; wordroots; endings; interference; avoiding mistakes; lexemes.

Foreign languages should be taught and be learned in a way not isolated from each other as some are related and built on each other. Communication skills of learners is constantly expanding. Foreign language learning in the world today - and in particular with regard to European integration – is a lifelong task, where there are mainly two significant aspects for the development of tertiary language didactics –the increase of language awareness and the comparison of the language systems of the 1st foreign language with the 2nd foreign language. English and German are close „relatives”, belonging to the same Germanic language family. That means that many linguistic elements in both languages have easily recognizable equivalents: In the field of vocabulary there are more than 600 „common” words to be found in the elementary experience areas where one can easily tap into their meaning. It is important for any learner to acknowledge the lexical system in order to find the similarities or differences between these two.

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Observations about the Romanian and the German employee’s work behaviour. Part II

Rumänisch –deutsche Begegnungen am Arbeitsplatz. Ein Paar Critical Incidents für die Praxis interkultureller Trainings. Teil II

Author(s): Maria Parasca / Language(s): German / Issue: 2/2015

Keywords: Romanian-German intercultural communication; critical incidents; culture

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