Cross-cultural Communication in Business - English and German Speaking Territories
Cross-cultural Communication in Business - English and German Speaking Territories
Author(s): Antonia-Izabella KelemenSubject(s): Language and Literature Studies
Published by: Universitatea »Babes Bolyai« Cluj - Facultatea de St. Economice si Gestiunea Afacerilor
Keywords: politeness; cultural adjustment; titles; understanding; telephone conversation; face-to-face meeting; English; German.
Summary/Abstract: The need for cross-cultural communication in business has been ardously reflected in numerous studies an dis often referred to intercultural communication. As such the similarities and differences between countries are significant for the development of a successful business. This paper aims at highlighting the importance of cultural situations on English and German speaking territories stressing the way of politeness and contextual behaviour, for a better understanding and unfolding efficient relationships.
Journal: Lingua. Language and Culture
- Issue Year: XIV/2015
- Issue No: 1
- Page Range: 37-52
- Page Count: 16
- Language: English