Новите измерения на човешкия капитал в туризма
New Dimensions of Human Capital in Tourism

Author(s): Milena Metodieva Karailieva
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: human capital; organizational capital; client capital; intangible assets
Summary/Abstract: Mega-trends in dynamic development of tourist industry worldwide lay ahead of the tourism business management a number of challenges, although identification of large number of good practices with elements of traditional management theory as well as innovative approaches. Global tourism surrounding defines the key role and new outlook of human capital with focus on intangible assets and inexhaustible potential as most important factor for business success. In this context, this paper examines the role of human capital in tourism and to outline the new dimensions of the human capital, requiring expanse means of adequate motivating impacts for activating straight-forwarding initiative, purposeful and constructive organizational behavior of the people occupied in tourism industry.

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