THE TELEVISION – A FORUM FOR  BUILDING POLITICAL IMAGE 2010 – 2015 Cover Image

ТЕЛЕВИЗИЯТА – ФОРУМ ЗА ИЗГРАЖДАНЕ НА ПОЛИТИЧЕСКИ ИМИДЖ 2010 – 2015 г.
THE TELEVISION – A FORUM FOR BUILDING POLITICAL IMAGE 2010 – 2015

Author(s): Sonya Ignatova
Subject(s): Language and Literature Studies, Library and Information Science
Published by: Бургаски свободен университет
Keywords: television; political image; genres; rhetoric; TV messages; influence
Summary/Abstract: The television is the arena for building political image in the increased personalization during the recent years. The attention of this mass media is focused on the individual politicians using its genre diversity and forums for debates and publicity. The article aims to show the importance of the political rhetoric in the TV air, the imposition of images through TV messages