Медийна грамотност и сензационност (Парламентарни избори 2021)
Media literacy and sensationalism (Parliamentary elections 2021)

Author(s): Sonya Gancheva Ignatova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media; message; rhetoric; ethics; brand
Summary/Abstract: The study will examine the political, journalistic, and pre-election implications of media literacy with a focus on the 2021 parliamentary elections. The object of the research will be media messages in the context of rhetoric and linguistic eloquence, as a process of „brand” strategic positioning. The linguistic recitative of public figures and political figures, expressed in the public space through the prism of new dimensions of media stylistics, will be considered. Cultural and ethical aspects of the media text.

• Details
• Contents