УПРАВЛЕНИЕ НА ИМИДЖА НА ОКРЪЖЕН СЪД – БУРГАС. БРАНД СТРАТЕГИИ (2020 – 2021 г.)
MANAGEMENT OF THE IMAGE OF THE DISTRICT COURT - BURGAS. BRAND STRATEGIES (2020 – 2021)

Summary/Abstract: The report covers issues of the strategic principles of management of the District Court - Burgas in the period 2020 - 2021. Successful communication with the target audiences and public policies of the judicial institution. The possibilities for media participation in creating an institutional „image“ and „brand“ have been studied, the management of the reputation and the crisis threats of the communication with the court audience in the studied period. Strategic planning and management as a basis for the public image of the court.

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