Използвани комуникационни стратегии и инструменти при дебата за еврото във Facebook
Communication Tools and Strategies Used in the Debate about the Euro on Facebook

Author(s): Toma Nikolchev
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: euro; messages; social media; Facebook
Summary/Abstract: The paper analyses the communication strategies and tools that supporters and opponents of Bulgaria’s adoption of the euro use on the social media platform Facebook to inÀuence public opinion. It examines the current state of public attitudes to determine the extent to which the strategies and tools employed are achieving their goals, as well as to identify areas of success and failure for each side. Particular attention is paid to the attitudes of the younger generation, for whom it is essential to develop informed financial literacy on the subject.

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