Социални мрежи и криптовалути: Комуникационни ефекти върху нагласата и възприятието на аудиторията
Social Networks and Cryptocurrencies: Communication Effects on Audience Attitudes and Perceptions
Author(s): Toma NikolchevSubject(s): Social Sciences, Media studies, Communication studies, Theory of Communication, Fake News - Disinformation
Published by: Софийски университет »Св. Климент Охридски«
Keywords: bitcoin; cryptocurrencies; manipulative techniques; messages; social networks
Summary/Abstract: The research analyses how cryptocurrencies, and Bitcoin in particular, are presented in social networks and how the perception of users of the platforms towards them is shaped. Potential audience risks arising from the increasingly inextricable connection and mutual influence between social networks and cryptocurrency are defined.
- Issue Year: 32/2025
- Issue No: 1
- Page Range: 199-232
- Page Count: 34
- Language: Bulgarian
