Комуникационни стратегии и техники, използвани при осъществяване на финансови измами чрез социалните мрежи (делото „Гоблин банда“)
Communication Strategies and Techniques Used in Performing Financial Fraud through Social Networks (The “Goblin Gang” Case)

Author(s): Toma Nikolchev
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: communication strategy; financial influencers; financial literacy; manipulative techniques; messages; young people
Summary/Abstract: The research focused on a group of influencers called “GoblinGang” who, through cleverly created text, audio, and video messages, managed toswindle their followers out of more than $100 million. The reasons for the extraordinary effectiveness and lasting impact of their communication techniques will be analysed, exploring why their audiences continued to heed their misleading leads despite the apparent discrepancy between the promised profits and serious financial losses incurred.

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