#FinanceTok: възможности и предизвикателства при обучението по финансова грамотност в TikTok на младите потребители
#FinanceTok: Opportunities and Challenges in Teaching Financial Literacy on TikTok to Young Users
Author(s): Toma NikolchevSubject(s): Social Sciences, Media studies, Communication studies
Published by: Софийски университет »Св. Климент Охридски«
Keywords: TikTok; communication tool; influencer
Summary/Abstract: The research identifies and analyses communication strategies and tools used to present financial topics on TikTok and their impact on the knowledge, attitudes, and behaviour of young users.
- Issue Year: 33/2026
- Issue No: 1
- Page Range: 120-138
- Page Count: 19
- Language: Bulgarian
