Образованието на потребителите по основни банкови въпроси – приоритет за постигане на дигитален и зелен преход
Consumer Education on Basic Banking Issues – A Priority for Achieving a Digital and Green Transition

Author(s): Reneta Dimitrova
Subject(s): Social Sciences, Economy, Education, Business Economy / Management, Adult Education, Financial Markets
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: commercial banks; consumers; digitalization; green transition
Summary/Abstract: A necessary and essential element of the relationship between banks and their customers is trust, because its loss can cause serious crises in the bank's solvency and push it towards bankruptcy. A very important prerequisite for achieving trust is the awareness and knowledge of customers using banking products and services - loans, deposits, online and mobile banking, etc. This knowledge is part of the banking culture, the basis of which is education in basic banking issues, which includes knowledge of banking terms and the rules for using banking products and services, the Internet and mobile applications of commercial banks.

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