Значение на визуалната идентичност в дигиталния маркетинг в туризма на примера на България
Significance of visual identity in digital marketing in tourism based on examples from Bulgaria

Author(s): Neviana Krasteva, Dessislava Aleksova
Subject(s): Economy, National Economy, Marketing / Advertising
Published by: Нов български университет
Keywords: digital marketing; tourist destination; visual identity; tourist brand
Summary/Abstract: The present study reveals the impact of the visual component in digital marketing in tourism and examines the relationship with the strategy for the overall unified branding and merchandising of the specific destination, using the example of Bulgaria. The fundamentals of digital marketing in tourism, its tools and how visual branding accents should be present in the main directions, based on specific examples.

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