ДИГИТАЛЕН МАРКЕТИНГ И КОМУНИКАЦИИ ВЪВ ФАРМАЦЕВТИЧНАТА ИНДУСТРИЯ
DIGITAL MARKETING AND COMMUNICATIONS IN PHARMACEUTICAL INDUSTRY
Author(s): Neviana KrastevaSubject(s): Economy
Published by: Софийски университет »Св. Климент Охридски«
Keywords: pharmaceutical marketing; digital marketing; e–doctors
Summary/Abstract: The following article summarizes the results of a study of the applications of digital marketing principles in pharmaceutical industry, and emphasizes the importance and necessity of using this technology in the field. Pharma market is viewed in the context of the “experiential marketing.”Some examples for the application of the new technology, as well as problems and doubts which arise along with it, are presented and analyzed.
Journal: Годишник на Стопанския факултет на СУ „Св. Климент Охридски“
- Issue Year: 14/2016
- Issue No: 1
- Page Range: 181-200
- Page Count: 20
- Language: Bulgarian