МАРКЕТИНГОВИ ПРОУЧВАНИЯ В НАРОДНИТЕ
ПРИКАЗКИ
MARKETING RESEARCH IN FAIRY TALES
Author(s): Neviana KrastevaSubject(s): Economy
Published by: Софийски университет »Св. Климент Охридски«
Keywords: marketing research; marketing strategy; primary data; secondary data; research report
Summary/Abstract: The study investigates the basic principles of marketing research and gives examples from fairy tales for the importance and possible implementation of marketing theory
Journal: Годишник на Стопанския факултет на СУ „Св. Климент Охридски“
- Issue Year: 9/2011
- Issue No: 1
- Page Range: 153-170
- Page Count: 18
- Language: Bulgarian