Case studies in emerging markets: Management, business, finance, marketing
Case studies in emerging markets: Management, business, finance, marketing
Contributor(s): Anna Matysek-Jędrych (Editor)
Subject(s): Politics / Political Sciences, Politics, Economy, Supranational / Global Economy, Business Economy / Management, Labor relations, International relations/trade, Management and complex organizations, Health and medicine and law, Economic development, Environmental interactions, Financial Markets, Marketing / Advertising, Human Resources in Economy, Business Ethics, Globalization, Geopolitics
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: emerging markets;leadership;business internationalization;foreign market entry;brand management;healthcare market;product development;innovation;business development;B2B;business environment;business sustainability;commercial centre;trade war;start up;
Summary/Abstract: The book contains a series of eight long case studies on various business issues in emerging markets (for instance Polish, Chinese, Nigerian). The authors focus on a variety of topics from marketing, through business operations, finance, leadership, innovation, business development, internationalization and decisions to human resources management. Also, the perspective of the analyzed issues is varied, in the initial case studies, the microeconomic approach dominates, then the mezoeconomic and macroeconomic approach. The team of authors included both academics, with extensive teaching experience in English-speaking studies, and business practitioners whose practical knowledge allows them to explore contemporary business challenges in emerging markets. We are putting this book in the hands of lecturers and students of economics, finance, and management, believing that it will be a source of inspiration, discussion and will allow to better explore contemporary business. At the same time, we hope that by offering this book, we are filling a gap in the publication market, which has been dominated by case studies dedicated to well-known companies, well-known brands, and mature markets.
- E-ISBN-13: 978-83-8211-031-9
- Page Count: 183
- Publication Year: 2020
- Language: English
Agile product development and user experience at Allegro—a response to the growing market of demands and customer needs
Agile product development and user experience at Allegro—a response to the growing market of demands and customer needs
(Agile product development and user experience at Allegro—a response to the growing market of demands and customer needs)
- Author(s):Alina Magowska, Piotr Szatybełko
- Language:English
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising
- Page Range:5-37
- No. of Pages:33
- Keywords:e-commerce;product development;Allegro;online shopping;start up;project management;agile business;consumer habits;
- Summary/Abstract:Since 1999, Allegro has been encouraging Poles to shop online, offering them the widest offer, prices and convenient solutions. So far, almost 23 million accounts have been registered. Every day customers buy over 1.2 million products on Allegro, of which over 90% are new items under guarantee, sold at a fixed price, and recently also with an insurance pack. Of 28 million Internet users in Poland, over 20 million are Allegro users (CSR Allegro, 2017), who open over 3 billion pages per month. Allegro provides customers with the most diverse offer and the highest quality. Allegro is agile, and puts the customer in the centre of its activities. This paper aims to shed light on Allegro’s actions so as to help understand what the success of the service is all about.
Alvo Medical LLC on selected Asian markets
Alvo Medical LLC on selected Asian markets
(Alvo Medical LLC on selected Asian markets)
- Author(s):Małgorzata Bartosik‑Purgat, Barbara Jankowska, Krzysztof Wąchnicki
- Language:English
- Subject(s):Economy, Supranational / Global Economy, Business Economy / Management, Sociology, Health and medicine and law, Environmental interactions, Marketing / Advertising, Globalization
- Page Range:39-58
- No. of Pages:20
- Keywords:healthcare market;Indian market;Indonesian market;Chinese market;operating room equipment market;business internationalisation;Alvo Medical;
- Summary/Abstract:This paper presents Polish company ALVO MEDICAL (the producer and provider of solutions for hospitals and medical units, encompassing the equipment of operating theatres, surgical preparation rooms, treatment rooms, and many other hospital areas) and its strategies of entering the selected Asian markets.
Foreign market entry and growth in emerging markets: The case of Guinness in Nigeria
Foreign market entry and growth in emerging markets: The case of Guinness in Nigeria
(Foreign market entry and growth in emerging markets: The case of Guinness in Nigeria)
- Author(s):Barbara Jankowska, Małgorzata Bartosik‑Purgat, Peter Victor
- Language:English
- Subject(s):Politics / Political Sciences, Politics, Social Sciences, Economy, Supranational / Global Economy, Business Economy / Management, Sociology, Environmental and Energy policy, Sociology of the arts, business, education, Economic development, Environmental interactions, Marketing / Advertising, Business Ethics, Globalization
- Page Range:59-98
- No. of Pages:40
- Keywords:foreign market entry;emerging market;internationalisation of companies;social environment;business environment;Guinness brand;brand;Nigerian market;business sustainability;
- Summary/Abstract:1. Conceptual remarks. 1.1. Internationalisation—what is it? 1.2. External determinants of firm’s internationalization (social / cultural environment, legal environment, economic environment, political environment, technological environment). 1.3. Modes of foreign market entry. 1.4. The Uppsala model of internationalization. 2. The Guinness brand: Historical evolution and entry strategy into Nigeria. 3. Guinness Nigeria: Market share, portfolio and brand values. 4. Guinness Nigeria: Survival in Nigeria based on the chosen mode of entry and business sustainability strategy. 4.1. Foreign market entry mode and business survival of Guinness Nigeria. 4.2. Guinness Nigeria business sustainability strategy: A critical element for survival within the Nigerian business environment (product innovation and diversification strategy, leadership in alcohol in society, building striving communities, reducing our environmental impact). 4.3. Challenges to Guinness Nigeria’s continued survival in Nigeria.
SOMETHING out of nothing: The case study of Stary Browar (Old Brewery) in Poznan, Poland
SOMETHING out of nothing: The case study of Stary Browar (Old Brewery) in Poznan, Poland
(SOMETHING out of nothing: The case study of Stary Browar (Old Brewery) in Poznan, Poland)
- Author(s):Anna Matysek-Jędrych
- Language:English
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising
- Page Range:99-117
- No. of Pages:19
- Keywords:revitalisation;Stary Browar w Poznaniu;Old Brewery in Poznan (Poland);shopping centre;
- Summary/Abstract:The author presents the case study of Stary Browar (Old Brewery) in Poznan revitalisation carried out by Grażyna Kulczyk company in 1998-2003.
Brentix: An industry challenge in a globalised world
Brentix: An industry challenge in a globalised world
(Brentix: An industry challenge in a globalised world)
- Author(s):Katarzyna Mroczek-Dąbrowska
- Language:English
- Subject(s):Economy, Supranational / Global Economy, Business Economy / Management, Marketing / Advertising, Globalization
- Page Range:119-135
- No. of Pages:17
- Keywords:internationalisation of companies;Brentix company;foreign market entry;industry life cycle;globalisation;
- Summary/Abstract:The author presents the internationalization process of the Brentix company.
China and USA: Trade war in the case of Huawei
China and USA: Trade war in the case of Huawei
(China and USA: Trade war in the case of Huawei)
- Author(s):Piotr Bubrowski
- Language:English
- Subject(s):Politics, Economy, Supranational / Global Economy, Business Economy / Management, Economic policy, International relations/trade, Inter-Ethnic Relations, Marketing / Advertising, Geopolitics
- Page Range:137-147
- No. of Pages:11
- Keywords:trade war;Chinese economy;China export;China-US relations;Huawei company;telecommunication companies;
- Summary/Abstract:The author analyzes the China-US trade war in the case of Huawei by giving the Huawei company description, the history of conflict, the characteristics of the trade war image in Chinese media.
Nearshoring in software engineering from Central Europe: Case study on the challenges of rapid growth
Nearshoring in software engineering from Central Europe: Case study on the challenges of rapid growth
(Nearshoring in software engineering from Central Europe: Case study on the challenges of rapid growth)
- Author(s):Leszek Tasiemski
- Language:English
- Subject(s):Politics, Economy, Supranational / Global Economy, Business Economy / Management, Sociology, Labor relations, Management and complex organizations, Economic development, Marketing / Advertising, Human Resources in Economy, ICT Information and Communications Technologies, Business Ethics, Globalization
- Page Range:149-162
- No. of Pages:14
- Keywords:nearshoring;software engineering;Central Europe;rapid growth;outsourcing;offshoring;software development;salary pressure;
- Summary/Abstract:This case study is about nearshoring from Scandinavia to Poland and challenges in managing the rapid growth. One of the pioneering companies in this field is described.
A note on data-driven B2B pricing transformations in emerging markets
A note on data-driven B2B pricing transformations in emerging markets
(A note on data-driven B2B pricing transformations in emerging markets)
- Author(s):Jacek Wallusch
- Language:English
- Subject(s):Economy, Business Economy / Management, Financial Markets
- Page Range:163-181
- No. of Pages:19
- Keywords:price;B2B;list price positioning;emerging market;pricing;market structure;macroeconomic instability;inflation;foreign exchange rate;sales;profitability growth;
- Summary/Abstract:The aim of this chapter is to describe how pricing transformation is performed, and how data science can support this process. I focus on some generic problems particular to emerging markets—how pricing is affected by market structure, macroeconomic instability, persistent inflation or foreign exchange rate fluctuations. I also identify sales and profitability growth opportunities driven by pricing.
