A note on data-driven B2B pricing transformations in emerging markets
A note on data-driven B2B pricing transformations in emerging markets

Author(s): Jacek Wallusch
Subject(s): Economy, Business Economy / Management, Financial Markets
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: price;B2B;list price positioning;emerging market;pricing;market structure;macroeconomic instability;inflation;foreign exchange rate;sales;profitability growth;
Summary/Abstract: The aim of this chapter is to describe how pricing transformation is performed, and how data science can support this process. I focus on some generic problems particular to emerging markets—how pricing is affected by market structure, macroeconomic instability, persistent inflation or foreign exchange rate fluctuations. I also identify sales and profitability growth opportunities driven by pricing.

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