Alvo Medical LLC on selected Asian markets
Alvo Medical LLC on selected Asian markets
Author(s): Małgorzata Bartosik‑Purgat, Barbara Jankowska, Krzysztof Wąchnicki
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management, Sociology, Health and medicine and law, Environmental interactions, Marketing / Advertising, Globalization
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: healthcare market;Indian market;Indonesian market;Chinese market;operating room equipment market;business internationalisation;Alvo Medical;
Summary/Abstract: This paper presents Polish company ALVO MEDICAL (the producer and provider of solutions for hospitals and medical units, encompassing the equipment of operating theatres, surgical preparation rooms, treatment rooms, and many other hospital areas) and its strategies of entering the selected Asian markets.
Book: Case studies in emerging markets: Management, business, finance, marketing
- Page Range: 39-58
- Page Count: 20
- Publication Year: 2020
- Language: English
- Content File-PDF