Brentix: An industry challenge in a globalised world
Brentix: An industry challenge in a globalised world
Author(s): Katarzyna Mroczek-Dąbrowska
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management, Marketing / Advertising, Globalization
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: internationalisation of companies;Brentix company;foreign market entry;industry life cycle;globalisation;
Summary/Abstract: The author presents the internationalization process of the Brentix company.
Book: Case studies in emerging markets: Management, business, finance, marketing
- Page Range: 119-135
- Page Count: 17
- Publication Year: 2020
- Language: English
- Content File-PDF