Retoryka i wartości
Rhetoric and Values
Contributor(s): Agnieszka Budzyńska-Daca (Editor), Ewa Modrzejewska (Editor)
Subject(s): Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: rhetoric; values; discourse; media; celebratory genres; speech
Summary/Abstract: The book is concerned with the rhetorical perspective, that is, discovering the mechanisms of persuasion in the process of promoting values in culture. The publication is interdisciplinary in character, it links togethers different areas of creative work and different discourses in the public sphere.
- E-ISBN-13: 978-83-235-3875-2
- Print-ISBN-13: 978-83-235-3867-7
- Page Count: 340
- Publication Year: 2019
- Language: Polish
Retoryka – wartości: sprzeczność, marzenie czy fakt?
Retoryka – wartości: sprzeczność, marzenie czy fakt?
(Rhetoric – values: contradiction, dream or fact?)
- Author(s):Jakub Z. Lichański
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:13-26
- No. of Pages:14
- Keywords:rhetoric; truth; values; Plato; Józef Tischner
- Summary/Abstract:The motto defines the problem I want to discuss. The problem of truth, and therefore of one of the most important values, especially in the specific "collision" with rhetoric, i.e. a variety of psychagogy, is fundamental to rhetoric. (Cf. PL., Phaed., 261 A: Is not rhetoric in its entire nature an art which leads the soul by means of words (speech) [ἡ ῥητορικὴ ἂν εἴη τέχνη ψυχαγωγία τις διὰ λόγων,]). The problem lies in understanding the key terms. Although it is fairly straightforward to understand rhetoric (Spengel 1863, 481-526; Lichański 2017), it is far more complicated with the issues of value and while reading Józef Tischner's lectures one should be fully aware of this (Tischner 2008). I accept the term platonic as working, but only in terms of understanding rhetoric. However, the question of value raises far more difficulties. First and foremost, it is dependent on the speaker system and the auditorium of the philosophical system. So can we talk about relationships of rhetoric and values? Yes, in conclusion, the author presents a solution to this apparent dilemma.
- Price: 4.50 €
Evil Empire. Analiza retoryczna przemówienia Ronalda Reagana z 8 marca 1983 roku
Evil Empire. Analiza retoryczna przemówienia Ronalda Reagana z 8 marca 1983 roku
(Evil Empire. Rhetorical Analysis of Ronald Reagan’s Speech of March 8th, 1983)
- Author(s):Rafał Kuś
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:27-43
- No. of Pages:17
- Keywords:rhetoric; United States of America; Ronald Reagan; Cold War; conservatism
- Summary/Abstract:This paper offers a comprehensive analysis of the speech delivered by the U.S. President Ronald Reagan on March 8th, 1983, during the 41st Annual Convention of the National Association of Evangelicals in Orlando (Florida). The oration was one of the most famous examples of the Republican’s radical Cold War rhetoric, depicting the conflict between the superpowers as a clash of fundamental values (the USSR was called the Evil Empire). Worth notifying in the discussed speech were: skilful adjustment of the employed rhetorical and linguistic means to the expectations and needs of the audience gathered in Orlando, precise and well-hought-out composition of the oration, and virtuoso delivery of the speech by Reagan. The speech was an element of escalation of the diplomatic and military pressure by the U.S. on the Soviet Union, which according to many commentators, contributed to the final victory of the Western world in the confrontation of hostile political camps.
- Price: 4.50 €
Analiza wartości w orędziach inauguracyjnych Prezydentów RP
Analiza wartości w orędziach inauguracyjnych Prezydentów RP
(The values in inaugural addresses of Polish presidents – analysis)
- Author(s):Kacper Andrychowski
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:44-62
- No. of Pages:19
- Keywords:values; ethical discourse; pragmatic discourse; inaugural address; presidential rhetoric
- Summary/Abstract:The article is concerned with the values existing in presidential inaugural addresses of Lech Kaczyński, Bronisław Komorowski and Andrzej Duda. Having isolated two most important values such as freedom and community I compare the inaugural addresses with one of the rhetorical categories made by Katarzyna Kłosińska, so called ethical and pragmatic discourse. As a result of my work, I show the main characteristics of the two discourses that can be found in the inaugural addresses and the main sorts of rhetorical statements of ethical and pragmatic discourses.
- Price: 4.50 €
Moralność kontra gospodarka. Wartości w dyskursie regulacji urodzeń w PRL-u w latach 1956–1989
Moralność kontra gospodarka. Wartości w dyskursie regulacji urodzeń w PRL-u w latach 1956–1989
(Morality vs. Economy. The values in birth control discourse in Polish People's Republic between 1956 and 1989)
- Author(s):Adam Konopka
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:63-86
- No. of Pages:24
- Keywords:Polish People's Republic; birth control; ethical discourse; pragmatic discourse
- Summary/Abstract:In the chapter, the author attempts to apply the division of discourses into ethical and pragmatic, as described by Katarzyna Kłosińska (2012), to the analysis of research maerial, including press texts on birth control from 1956-1989, taking into account the transformations resulting from recontextualization of theory. The author analyzes selected texts in terms of the values assigned by Kłosińska to particular discourses, including autotelic values. On the basis of selected fragments, the author proves that the division of discourses into ethical and pragmatic finds its application also in the years preceding the time interval researched by the author of the classification.
- Price: 4.50 €
Pochwała władcy: Napastnik. Opowieść o Viktorze Orbánie Igora Jankego
Pochwała władcy: Napastnik. Opowieść o Viktorze Orbánie Igora Jankego
(The praise of the ruler: The forward. The story of Viktor Orban by Igor Janke)
- Author(s):Mirosław Ryszkiewicz
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:87-107
- No. of Pages:21
- Keywords:praise; persuasion; propaganda; repetition; prophecy
- Summary/Abstract:This article attempts to present the rhetorical analysis of a biography of the current Hungarian prime minister, written by a Polish journalist and published in 2012. All the textual dimensions (inventio, compositio and elocutio) and extratextual (communicative, contextual, and con-situational) conditions of this biographical novel point at its epideictic, panegyrical, and even “hagiographic” nature, as it directly names or indirectly shares the value system of believers of“ sovereign democracy” desperate for a charismatic and autocratic ruler, who in Janke’s biography emerges as a specific figure of “a forward”, “the ruler of Orbanistan” or “Viktator.”
- Price: 4.50 €
Dyskursywne konteksty wartościowania w felietonach Krzysztofa Vargi
Dyskursywne konteksty wartościowania w felietonach Krzysztofa Vargi
(Discursive valuation contexts in Krzysztof Varga’s column)
- Author(s):Magdalena Piechota
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:108-125
- No. of Pages:18
- Keywords:discourse analysis; column writing; world view; interpretive community; symbolic elite
- Summary/Abstract:The article employs discourse-analytic tools to identify the contexts of evaluative expressions used in a magazine column by Krzysztof Varga. The author is a member of the symbolic elite, a group with access to the media space and with the consequent ability to disseminate opinions. A natural frame of reference for such opinions is the ideological stance of the medium in which they are voiced. By publishing in “Duży Format”, a supplement to the “Gazeta Wyborcza” daily, Krzysztof Varga positions his evaluative stance in the context of how this media outlet is viewed by interpretive communities, both those in favour and those against the newspaper’s editorial line. In this way, mockery, irony and scorn utilized by Varga become not only a means of expression, but first and foremost a way to attack those representing a different worldview.
- Price: 4.50 €
Wartość wielokulturowości w dialogu społecznym a kreacja etosu w sieci
Wartość wielokulturowości w dialogu społecznym a kreacja etosu w sieci
(The value of multiculturalism in social dialogue and the creation of online ethos)
- Author(s):Anna Bendrat
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:126-144
- No. of Pages:19
- Keywords:online ethos; deliberative rhetoric; diversity; knowledge versus experience; suasio; dissuasio; United States of America
- Summary/Abstract:One of the basic arguments of Onno Bouwmeester (2010, 17) regarding the use of rhetoric in the practice of giving advice is a seemingly simple statement that “giving advice requires argumentation.” However, Aristotelian deliberative rhetoric is based not so much on scientific theories as on the art of deliberation on future events, which is difficult to categorize. To achieve the goal of persuasion, deliberation requires a solid line of argumentation based primarily on human experience and less on theory. The difference between theory and experience is particularly evident on websites devoted to the issues of race and ethnicity in the United States. The analysis of selected argumentative practices as well as rhetorical tropes and figures applied by Internet users on the Race Card Project website (theracecardproject.com) proves that the effectiveness of advice on problems arising from functioning in a multicultural society is related to the type of advisor’s ethos. People responding to the stories posted on the Race Card Project website who base their ethos on experience rather than on theoretical knowledge are more likely to generate a message promoting the value of multiculturalism, which in general perception may seem more convincing in a general discussion about improving racial relations in America.
- Price: 4.50 €
Jak celebrować poezję? Retoryczność wystąpień laudacyjnych (lubelska nagroda Kamień)
Jak celebrować poezję? Retoryczność wystąpień laudacyjnych (lubelska nagroda Kamień)
(How to celebrate poetry? Rhetoric of laudatory presentations (the Lublin Kamień Award))
- Author(s):Anna Tryksza
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:145-162
- No. of Pages:19
- Keywords:contemporary poetry; laudations; amplification; elocution
- Summary/Abstract:The article focuses on epideictic rhetoric, and the subject of its rhetorical analysis are classical rhetorical statements, i.e. laudations presented on the occasion of granting the Lublin Kamień award for poetry. The analysis is guided, first of all, by the thought expressed by Gorgias: laudando augere vituperandoque rursus adfligere. In addition to general issues related to the entire communication situation, particular attention was paid to the argumentative aspect and elocution issues, which in laudations referring to the masters of the poetic word is of particular importance. The enlargement by praising, indicated by Gorgias, is done here mainly through the elocution level, making rhetorical (in terms of the purpose) speech a form of poetry about poetry (when it comes to the linguistic form of expression – elocutio).
- Price: 4.50 €
„Jedność obywatelska” w Ikonologii Cesarego Ripy
„Jedność obywatelska” w Ikonologii Cesarego Ripy
(„Civil Union” in Iconology of Cesare Ripa)
- Author(s):Joanna Partyka
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:163-173
- No. of Pages:11
- Keywords:rhetoric; Cesare Ripa; iconography; values; civil society
- Summary/Abstract:The Iconology of Cesare Ripa (published in 1593), a compendium of allegorical and symbolic depictions of abstract concepts, was widely known throughout Europe until the 19th century. This abundant inventive reservoir had been frequently used in argumentation referring to the persuasive power of image. The concepts personified in Ripa's work are values in the light of the theories by Meyer and Perelman. The article focuses on the rhetorical dimension of the allegory of the "Civil Union" (Unione Civile) and on other related allegories ("Consent", "Democracy"). The reference is made to rhetorical devices aimed at praising the values of civil society. The sources of inventiveness and the perpetuation of the idea are indicated. Also, the comparison of the iconographic composition and Ripa's text with other emblematic compendia of later period is made.
- Price: 4.50 €
Wartość łacińskich oracji Fabiana Birkowskiego
Wartość łacińskich oracji Fabiana Birkowskiego
(The value of Fabian Birkowski's Latin orations)
- Author(s):Beata Gaj
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:174-184
- No. of Pages:11
- Keywords:Fabian Birkowski; social and religious oratory; value category
- Summary/Abstract:Although the concept of value in rhetoric seems to be an ambiguous one (because rhetoric itself is primarily a set of neutral means that can be used in various ways), one of the Polish baroque speakers, Fabian Birkowski, considered the greatest and even the only rhetorical value to be enthusiasm and energy of the speaker. Birkowski himself, the second Polish preacher after Piotr Skarga, did not create homogenous talks. His Polish speeches differ in structure and quality from his Latin ones. Moreover, within the latter, the speaker promotes other values in speeches in honor of the saints, other in academic speeches, and other in so-called polemical speeches. In the contemporary assessment of Birkowski’s oratory, it is worth paying attention especially to Academic Speeches; the values promoted there (features of a good humanist, student and scientist) are invariably desirable today.
- Price: 4.50 €
Wartości w życiu akademickim na przykładzie piśmiennictwa naukowego. Studium przypadku – łacińskie druki oficyny Schedlów
Wartości w życiu akademickim na przykładzie piśmiennictwa naukowego. Studium przypadku – łacińskie druki oficyny Schedlów
(Values in academic life as exemplified by the scholarly writing. The case study – early printed books edited by Schedels’ printing house)
- Author(s):Michał Czerenkiewicz
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:185-206
- No. of Pages:22
- Keywords:panegyrism; academic life; values; axiology; Schedel’s printing office
- Summary/Abstract:The paper presents the role of the panegyrical texts in transmitting and fixing values in the scientific circle of the 17th century. Literary axiology mostly of the preliminaries and the dedications of some Latin dissertations and scientific works is scrutinized. The analysed texts originate mainly from the Academy of Cracow and were published by the Schedels’ printing house. According to the predominant trends of those times, the early printed books contain the panegyrical dedicational letters, sometimes motivated by gratitude. The authors forge community between their addressee and the readers by recalling the mutual axiological system. Science in the 17th century did not lack moral values and the panegyrical discourse referring to them was an ordinary supplement of the scientific one.
- Price: 4.50 €
Co robią naukowcy i dlaczego jest to wartościowe? Prasowy obraz naukowca w perspektywie wartości
Co robią naukowcy i dlaczego jest to wartościowe? Prasowy obraz naukowca w perspektywie wartości
(What do scientists do and why is it valuable? A press image of a scientist in the perspective of values)
- Author(s):Anna Łach
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:207-221
- No. of Pages:15
- Keywords:press image of a scientist; popularisation of science in the Polish press; popular-science writing style; language evaluation
- Summary/Abstract:The article is dedicated to the presence of evaluative lexis in popular science texts. The material on which the research was conducted consisted of popular science texts, published in the Science section of the Polish edition of the „Newsweek” weekly in 2015. The content analysis method was used for the research. The analysis includes verbal forms that refer to actions undertaken by scientists, and circumstances describing manners of performing these activities. The results allow us to state that the press creates a positive image of an active scientist undertaking various operations, most of which concern mental activity. Evaluative vocabulary present in the analysed texts belongs to – in J. Puzynina’s terminology – the group of secondary-evaluative lexemes.
- Price: 4.50 €
Gatunki rywalizacyjne z perspektywy krytyki retorycznej
Gatunki rywalizacyjne z perspektywy krytyki retorycznej
(Competitive genres from the perspective of rhetorical criticism)
- Author(s):Agnieszka Budzyńska-Daca
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:222-247
- No. of Pages:26
- Keywords:competitive genres; genres criticism; competitive debate; poetry slam; three minute thesis
- Summary/Abstract:The aim of the article is to make a critical analysis of a selected group of genres, which are referred to herein as competitive genres. Among them are the competitive debate, poetry slam and Three Minute Thesis (competition for PhD students). Criticism takes place in the area of established methodological proposal, which assumes the existence of four dimensions of the genre: communication and teleological, space-time, socio-anthropological and compositional-stylistic. At each stage of the analysis, a questionnaire for detailed questions related to problems in this area was carried out. The effect of the analysis is to develop a definition of competitive genres.
- Price: 4.50 €
O wartościach w zwizualizowanej informacji
O wartościach w zwizualizowanej informacji
(On the values in visualized information)
- Author(s):Ewa Modrzejewska
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:249-264
- No. of Pages:16
- Keywords:data visualization; logos; ethos; pathos; rhetoric; visualized information
- Summary/Abstract:The article discusses the rhetorical aspects of visualized information that arise from computer-processed and graphically processed data. The researcher presents her original concept of visualized information typology. For these purposes the following categories are introduced: ‘data interest’ (perspective of the recipient) and ‘attitude to data’ (perspective of the sender). The framework for the further reflections is the Aristotelian concept of logos-ethos-pathos and its reinterpretations, through which various variants of effective and ineffective data visualizations are discussed. The author discusses the examples of visualized information that can be an effective argument in the public debate, and points to the source of rhetorical power of this type of communication. In the final part of the article, the turn in the perception of data, which is thoroughly rhetorical, is discussed.
- Price: 4.50 €
Aksjologiczny wymiar retoryki krytycznej i afirmatywnej w gatunkach prasowych
Aksjologiczny wymiar retoryki krytycznej i afirmatywnej w gatunkach prasowych
(Axiological extent of critical rhetoric and affirmative rhetoric in journalism genre)
- Author(s):Barbara Bogołębska
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:265-276
- No. of Pages:12
- Keywords:axiology; rhetoric; value; genre; press
- Summary/Abstract:The article referring to elements of rhetoric system concentrates on values present in journalistic texts. The proposed typology of genres, which by definition are affirmative or critical and occasionally critical or affirmative, complements genological classification in press studies. The article provides illustrative examples of respective forms of journalistic writing.
- Price: 4.50 €
Potoczność jako wartość w mowach inspirujących: perspektywa lingwistyczno-retoryczna
Potoczność jako wartość w mowach inspirujących: perspektywa lingwistyczno-retoryczna
(The Common Language as a value in the inspirational talks: linguistic and rhetorical perspectives)
- Author(s):Sabina Deditius
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:277-291
- No. of Pages:15
- Keywords:common language; inspirational talk; rhetoric; decorum
- Summary/Abstract:In this paper the common language from linguistic and rhetorical perspectives is analysed. It is positively described as a value in the contemporary public discourse with particular emphasis on the discourse of the inspirational speakers. The indicators of the common language act as the medium of humour, joke or wit. They confirm the commitment of the sender (Kowalikowa 1994). Reducing the degree of formality of the message allows the recipient to understand the described world better (Kępa-Figura 2010). What is more, it allows the sender to control the psychology of text reception to a certain extent. The common language is treated as a rhetorical strategy of building the closeness and equality of the speaker with the audience and, at the same time implements the principles of the art of speaking. The research material consists of selected speeches from the TEDconferences, whose aim is to popularize "ideas worth spreading".
- Price: 4.50 €
Marka (osobista) jako wartość w dyskursie marketingu
Marka (osobista) jako wartość w dyskursie marketingu
((Personal) brand as a value in marketing discourse)
- Author(s):Magdalena Smoleń-Wawrzusiszyn
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:292-307
- No. of Pages:16
- Keywords:postmodernity; marketing discourse; (personal) brand; discourse axiology; subjectivity
- Summary/Abstract:The article discusses axiological dimension of communicational practices in marketing discourse. The discourse is understood as one of the most power fuldiscourses in the postmodern era. Marketing is an ideological narrative of the global postmodernity but it might be diversified in local (national) areas. The subject of the analysis is one of the main marketing key word and notion – a brand. It is discussed both as a specialized marketing term, and a trendy word in contemporary public discourse. Because marketing as a power institution structures the minds of postmodern societies, it is worth considering its discursive practices from rhetorical approach. In the context of the issues raised in the paper, the rhetorical conception of subjectivity seems to be especially crucial. The results of the analysis lead to the conclusion that marketing indeed strongly affects contemporary societies, and its influence strategies do not correspond to humanistic-oriented model of rhetorical persuasion. The affirmation of a brand as a key value results in ethical unsafe infringement of the rhetorical principle of appropriateness.
- Price: 4.50 €
Między upominkiem reklamowym, manifestem a książeczką do nabożeństwa. Lokalne publikacje jubileuszowe
Między upominkiem reklamowym, manifestem a książeczką do nabożeństwa. Lokalne publikacje jubileuszowe
(Between a promo gift, a manifesto and a prayer book: local jubilee publications)
- Author(s):Agnieszka Szurek
- Language:Polish
- Subject(s):Language and Literature Studies, Cultural history, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology
- Page Range:308-323
- No. of Pages:16
- Keywords:jubilee books; epideictic rhetoric; local literature
- Summary/Abstract:Jubilee books published by small local societies or institutions are often despised as neither artful nor meaningful amateur enterprises. However, as belonging to an epideictic genre, they can have a very important social function of building a group’s identity around certain values. This paper aims to explore what values are considered essential by local communities, how their worldview is expressed and how these declarations correspond with the performative character of jubilee books.
- Price: 4.50 €