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New Realities in Management Cover Image

Новите реалности в управлението
New Realities in Management

International scientific conference proceedings

Contributor(s): Yordan P. Koev (Editor), Anastassia Stancheva (Editor), Tsveta Zafirova (Editor), Desislava Serafimova (Editor)
Subject(s): Economy, National Economy, Business Economy / Management, Public Finances, Human Resources in Economy
Published by: Икономически университет - Варна
Keywords: management; Bulgaria; business
Summary/Abstract: International scientific conference, dedicated to the 50th anniversary of the establishment of the Management and Administration department. The conference briefly outlined the important problems in activity and management of Bulgarian business organizations.

  • Print-ISBN-13: 978-954-21-0947-1
  • Page Count: 389
  • Publication Year: 2017
  • Language: English, Bulgarian
50 години катедра „Управление и администрация”

50 години катедра „Управление и администрация”
(50 years Department of Management and Administration)

  • Author(s):Dobrin Dobrev
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management
  • Page Range:13-23
  • No. of Pages:11
  • Keywords:Administration and Management; University of Economics Varna; development; teaching
  • Summary/Abstract:The Department of Management and Administration is a key department in the University of Economics - Varna. In its 50 years of history, the representatives of the unit have given a significant contribution for the development of the University. During different periods the department has changed its structure, according to the needs of specialists with a higher education. Lessons are being held on currently preferred subjects in the “bachelor” and “master” degree “Management”, “Public Administration”, “Human Resources” and others. The achievements of the department are due to an impressive publishing activity, interaction with other universities, representatives of the business and public administration.
Новите реалности в мениджмънта 2017 (тезиси)

Новите реалности в мениджмънта 2017 (тезиси)
(New Realities in Management 2017 (theses))

  • Author(s):Anastassia Stancheva
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management
  • Page Range:24-36
  • No. of Pages:13
  • Keywords:fads in management; adaptation of organizations; managerial professionalism
  • Summary/Abstract:Briefly outlined are important problems in activity and management of Bulgarian business organizations. The author expresses an opinion that in this context enterprises need adaptation to emerging new circumstances, coming from the rapid technological development also as managerial professionalism.
Съвременни практики за социално отговорно бизнес поведение и устойчиво развитие

Съвременни практики за социално отговорно бизнес поведение и устойчиво развитие
(Contemporary practices for socially responsible business behavior and sustainable development)

  • Author(s):Desislava Serafimova
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management
  • Page Range:39-58
  • No. of Pages:20
  • Keywords:Corporate Social Responsibility (CSR); Sustainable Development (SD); Social Business; Fair Trade; Solidarity Agriculture; Slow movement
  • Summary/Abstract:The concepts of Corporate Social Responsibility (CSR) and Sustainable Development (SD) arise as separate and independent concepts. Today, their content, orientation and used tools are identical, both focusing on economic, environmental and social aspects in the business not only of business organizations but also of the public sector. The paper follows the evolution of CSR and SD ideas, the historical prerequisites for their emergence and differences in their initial interpretations are outlined. Then, their gradual convergence is presented as direction and content, making a comparative analysis of the most popular contemporary CSR and SD initiatives. It is supported by the thesis that today CSR is an essential element of the overall efforts to achieve sustainable development.
Лидерството - движеща сила в мениджмънта

Лидерството - движеща сила в мениджмънта
(Leadership - the moving force in management)

  • Author(s):Irena Emilova
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management
  • Page Range:59-66
  • No. of Pages:8
  • Keywords:leadership; leader; manager; management
  • Summary/Abstract:The paper considers leadership as a modern concept in management. Leadership definitions are summarized and ideas about the capabilities of leaders in certain areas are enriched
Състояние и развитие на иновационния потенциал на човешките ресурси от индустриалния сектор

Състояние и развитие на иновационния потенциал на човешките ресурси от индустриалния сектор
(Status And Development Of The Innovation Potential Of Human Resources In The Industrial Sector)

  • Author(s):Asya Sotirova
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management
  • Page Range:67-75
  • No. of Pages:9
  • Keywords:human resources; innovation potential; status; development; industrial sector
  • Summary/Abstract:Human resources generate the competitive potential of the modern enterpriseoriented towards innovation development. The main objective of the present study is toestablish the state of innovation potential of the human resources in the industrial sectoras well as to define the approaches for its development. The methods used were: survey,comparison method, analysis and synthesis method.
Проблеми на съвременното лидерство

Проблеми на съвременното лидерство
(Problems Of The Contemporary Leadership)

  • Author(s):Mariya Danchova
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management
  • Page Range:76-84
  • No. of Pages:9
  • Keywords:contemporary leadership; volatility; uncertainty; complexity; ambiguity
  • Summary/Abstract:Today we live in a world of dynamism, uncertainty, complexity and ambiguity. Many of the traditional skills that have been needed to succeed have changed. The mainpurpose of this report is to identify the problems that the contemporary leader faces. Themajor research methods used in this report are content-analysis, method of comparison,intuitive and systematic approach.
Горският сектор на Р. България преди и след реформата от 2011 г. – количествени сравнения и зависимости

Горският сектор на Р. България преди и след реформата от 2011 г. – количествени сравнения и зависимости
(Forestry In Bulgaria After The Reform In 2011 – Quantitative Comparison And Relarionships)

  • Author(s):Nikolay Neykov, Ilko Dobrichov, Anna Dobrichova
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management
  • Page Range:85-93
  • No. of Pages:9
  • Keywords:Forestry; reform; state; trends
  • Summary/Abstract:The forestry sector in Bulgaria passed through the radical reform in its structure. With the new regulatory framework six new enterprises in the meaning of corporationswere created. The market model for trade, production and gaining of yields have beenestablished. But seven years later a lot of doubts appeared about efficiency of the system.
Waste Management In The Recycling Society: Example Of Syngas Production

Waste Management In The Recycling Society: Example Of Syngas Production
(Waste Management In The Recycling Society: Example Of Syngas Production)

  • Author(s):Teodoro Gallucci
  • Language:English
  • Subject(s):Economy, Business Economy / Management
  • Page Range:94-104
  • No. of Pages:11
  • Keywords:waste management; recycling society; business environment; circular economy; innovation
  • Summary/Abstract:In 2015 the European Union proposed the Circular Economy Package with the goal both to minimize management cost of production process and to reduce environmental impact on the territory. The European Commission CE establishes a programme of action covering the whole product cycle – from production and consumption to waste management and the market for secondary raw materials. EU actions will contribute to closing the loop of the product lifecycles – through the improved recycling and re-use. The goal of this paper is to study how the production of syngas, which is a synthetic gas obtained through gasification process that has some heating value, can be a crucial link for closing the loop in the waste management. In details will be explored whether the conversion of waste, in particular municipal waste, into energy and valuable products will represents a possible solution to flank to the recycling process in order to fulfil sustainability from economic and environmental point of view ensuring a more efficient use of natural resources.
Европейски практики за управление на водните ресурси – моделът на Белгия

Европейски практики за управление на водните ресурси – моделът на Белгия
(European Practices For Water Resources Management – The Model Of Belgium)

  • Author(s):Ralitsa Stefanova Dimitrova
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management
  • Page Range:105-112
  • No. of Pages:8
  • Keywords:water resources; management; practices; model; Belgium
  • Summary/Abstract:Тhe purpose of this report is to present the water resources management model for Belgium, which is a Member State of the European Union. The report looks at various Belgian initiatives, methods, water resource management models that can be transferred and implemented in our country's water sector. Their successful management and application requires not only a change in management attitudes and methods, but also a strong support from all stakeholders in the water sector.
CSR Practices In Wb Sites Of Leading Bulgarian Companies

CSR Practices In Wb Sites Of Leading Bulgarian Companies
(CSR Practices In Wb Sites Of Leading Bulgarian Companies)

  • Author(s):Philip Petrov Stoyanov
  • Language:English
  • Subject(s):Economy, Business Economy / Management
  • Page Range:113-121
  • No. of Pages:9
  • Keywords:Corporate responsibility; Public relations; Corporate website; Content analysis; CSR reporting
  • Summary/Abstract:The main objective of this report is to discover how companies in Bulgaria communicatetheir CSR practices to shareholders via corporate websites. The author analysesthrough combined qualitative and quantitative methodology CSR reporting in some ofthe major companies in Bulgaria. Content analysis was applied to investigate the contenton CSR activities on corporate websites in Bulgarian market. The research frameworkencompassed top 5 companies in Bulgaria listed by Bulgarian Chamber of Commerceand Industry for 2015.
Маркетинговата етика като реалност в управлението на организацията

Маркетинговата етика като реалност в управлението на организацията
(Marketing Ethics as a Reality in the Management of the Organization)

  • Author(s):Elena Georgieva, Elitsa Uzunova
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management, Marketing / Advertising
  • Page Range:125-131
  • No. of Pages:7
  • Keywords:Ethics; Marketing decisions; Ethics in marketing decisions
  • Summary/Abstract:The report focuses on an inadequately clarified theory and practice of the contemporary concept of socio-ethical marketing - the marketing-ethical behavior of the business to the connecting communities. Although ethics are considered to be immanently inherent in modern marketing, it is still not judged is completely correct. This raises many objections from state structures and social communities. The authors present their understanding of marketing ethics and emphasize the necessity and solutions of marketing managers for the correct, adequate and successful implementation of ethical decisions in the marketing strategic and tactical actions of the organization. Summary and conclusions from a survey conducted between Bulgarian organizations on the scope of management on marketing ethics.
Проблеми при аутсорсинга на бизнес процеси в България

Проблеми при аутсорсинга на бизнес процеси в България
(Problems With Business Process Outsourcing In Bulgaria)

  • Author(s):Silviya Dimitrova, Benay Basri
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management
  • Page Range:132-143
  • No. of Pages:12
  • Keywords:outsourcing; Bulgaria; problems; business processes
  • Summary/Abstract:The report considers the emerging issues of outsourcing business process companiesIn Bulgaria. The problems presented are grouped in order to offer ideas for their removalOr reduction. The survey refers to sitel bulgaria eood, varna branch, and wasConducted in the period 2015-2016.
Особености в съдържанието на труд и мотивите за поведение на компютърните специалисти (на примера на ИТ сектора в България)

Особености в съдържанието на труд и мотивите за поведение на компютърните специалисти (на примера на ИТ сектора в България)
(Specifics Of The Work Content And The Motives Of Behavior Of The Computer Specialists (The Example Of It Sector In Bulgaria))

  • Author(s):Velina Koleva
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management
  • Page Range:144-152
  • No. of Pages:9
  • Keywords:motives; behavior; content of work; computer specialists; software sector
  • Summary/Abstract:The report is dedicated to some peculiarities in the motives of the behavior ofcomputer specialists, which derive from the specifics in the content and nature of theirwork. They are derived and analyzed on the basis of foreign scientific developments inthe field. The object of the research is the IT specialists who are involved in creatingsoftware products.
Управленски аспекти на счетоводната обезценка на търговската репутация

Управленски аспекти на счетоводната обезценка на търговската репутация
(Management Aspects Of The Impairment Of Goodwill)

  • Author(s):Atanas Atanassov
  • Language:Bulgarian
  • Subject(s):Business Economy / Management, Accounting - Business Administration
  • Page Range:153-166
  • No. of Pages:14
  • Keywords:goodwill impairment; management decisions; earnings managemen
  • Summary/Abstract:Many authors formulate the quality of corporate governance and the private motives of executive directors and chief executives of companies as the main determinants in recognizing accounting impairment of goodwill. There is enough empirical research to show that there is a significant relationship between the amount of recognized goodwill and the amount of management bonuses. The current methodology for impairment of goodwill shows that, to a significant extent, the impairment test is based on various management decisions and expectations related to the operation of the entity after the business combination, which leads to opportunities to manipulate the impairment tests of goodwill and the financial performance of the enterprise as a whole.
Възможности и перспективи при управление на земеделско предприятие, отглеждащо слънчоглед

Възможности и перспективи при управление на земеделско предприятие, отглеждащо слънчоглед
(Potential And Perspectives In The Management Of A Sunflower-Growing Farm)

  • Author(s):Iva Boeva, Miroslava Hristova-Chrbadzhi, Anna Dobrichova
  • Language:Bulgarian
  • Subject(s):Business Economy / Management, Agriculture
  • Page Range:167-177
  • No. of Pages:11
  • Keywords:agriculture; production; sunflower; management
  • Summary/Abstract:Sunflower is one of the main sources of vegetable oil in the world and a major oil crop for Bulgaria. Sunflower production is infected by diseases and parasites, water and temperature stress. The selection of new varieties depends on scientific achievements and world markets and production opportunities. The combination of science and effective management in its cultivation leads to new opportunities, prospects and higher and steady profits.
Стилове за управление на междуличностни конфликти в бизнес организациите

Стилове за управление на междуличностни конфликти в бизнес организациите
(Interpersonal Conflict Management Styles In Business Organizations)

  • Author(s):Petya Angelova
  • Language:Bulgarian
  • Subject(s):Business Economy / Management
  • Page Range:178-188
  • No. of Pages:11
  • Keywords:management; management styles; conflicts
  • Summary/Abstract:Interpersonal conflicts in business organizations initiate change, which should be managed, to result in a positive outcome. Conflict management styles play a significant role for that purpose. Which are the basic management styles in a conflict situation, how a leader makes a choice between them and what is the contemporary direction of scientific research of the problem are the main points in this report.
Подборът на персонал като средство за повишаване на ефективността на екипите по примера на „Фокс анимейшън” ЕООД

Подборът на персонал като средство за повишаване на ефективността на екипите по примера на „Фокс анимейшън” ЕООД
(Recruitment As A Team Efficiency Improvement Tool (By The Example Of „Foks Animation” LTD.))

  • Author(s):Jenya Petrova
  • Language:Bulgarian
  • Subject(s):Business Economy / Management, Human Resources in Economy
  • Page Range:189-199
  • No. of Pages:11
  • Keywords:management; business; people; organization; motivation; control; efficiency; Recruitment; personnel; team
  • Summary/Abstract:Lots of business managers and experts today consider people as a crucial success factor for the companies. This places a great emphasis on the effective ways of their organization, management, motivation and control. Operating in highly dynamic environment, suitable staff recruitment and distributing people to different teams, are both challenges – the successful dealing with them, could increase the employees’ value added, resulting in business development and prosperity.
Оповестяване на информация за социално отговорни практики на мобилните оператори в България

Оповестяване на информация за социално отговорни практики на мобилните оператори в България
(Publishing The Information About Social Responsible Practices Of Mobile Phone Companies Of Bulgaria)

  • Author(s):Zhana Genova
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management, Business Ethics
  • Page Range:200-216
  • No. of Pages:17
  • Keywords:social responsibility; social responsible business; corporate image; non financial information; social audit
  • Summary/Abstract:Publishing the information of social responsible business practices is becoming more and more relevant due to the public's interest in the contribution of business to social causes. For that reason is obvious the need of standards and criteria s for presentation and preparation of social reports. This study gives examples of leading companies on the territory of the Republic of Bulgaria in the process of presenting their socially responsible campaigns.
Основни елементи на процеса бизнес комуникация в организацията

Основни елементи на процеса бизнес комуникация в организацията
(Main Elements Of The Process Business Communication In The Organization)

  • Author(s):Stoyan Koev
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management
  • Page Range:217-226
  • No. of Pages:10
  • Keywords:business communication; elements of the communication process; communication process
  • Summary/Abstract:Main Elements Of The Process Business Communication In The Organization
Асиметрии на регионалното развитие в България

Асиметрии на регионалното развитие в България
(Asymmetries Of Regional Development In Bulgaria)

  • Author(s):Yuliyan Gospodinov
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management
  • Page Range:229-241
  • No. of Pages:13
  • Keywords:regional development; asymmetry; European Union; planning region; district
  • Summary/Abstract:Presumably, the state policy for regional development aims to achievement of balanced and sustainable integrated development of Bulgarian regions and municipalities. However, there are significant inter-regional and intra-regional asymmetries. The paper focuses on finding an answer to the question if the worst indicators of the Northwest Planning Region mean that its consisting districts have the worst performance among all the districts in Bulgaria, or that is not the case.
Възможности за управление на ВиК отрасъла в България чрез бенчмаркинг

Възможности за управление на ВиК отрасъла в България чрез бенчмаркинг
(Possibilities For Managing Of Bulgarian Water And Sanitation Utility Industry By Benchmarking)

  • Author(s):Nedyalka Alexandrova
  • Language:Bulgarian
  • Subject(s):Economy, Business Economy / Management
  • Page Range:242-251
  • No. of Pages:10
  • Keywords:benchmarking; regulation; water utilities; efficiency; WSS industry
  • Summary/Abstract:This report explores the application of benchmarking in the WSS sector internationallyand in Europe. It is argued that this approach not only improves the efficiency ofindividual operators but can also be a useful tool for regulatory and sectoral managementpurposes. The problems and achievements in Bulgaria so far in this field are shown.
Живите лаборатории – епистемологични характеристики

Живите лаборатории – епистемологични характеристики
(Living Labs – Epistemological Characteristics)

  • Author(s):Magdalena Parcheva
  • Language:Bulgarian
  • Subject(s):Business Economy / Management
  • Page Range:252-259
  • No. of Pages:8
  • Keywords:living labs; open innovations; local government
  • Summary/Abstract:At the present time, an actual topic in the theory and practice of local government are the possibilities for establishment of ecosystems for open innovation. The subject of the paper is the living lab approach, discussed from epistemological point of view. Good practices are investigated, knowledge processes are highlighted and conclusions and recommendations are formulated.
Изисквания и проблеми при разработването и кандидатстването по проекти финансирани по оперативни програми

Изисквания и проблеми при разработването и кандидатстването по проекти финансирани по оперативни програми
(Requirements And Problems With Development And Application Of Projects Financed By Operational Programs)

  • Author(s):Stanislava Gardeleva
  • Language:Bulgarian
  • Subject(s):Business Economy / Management
  • Page Range:260-270
  • No. of Pages:11
  • Keywords:project; operational programs; municipal administration; European Union
  • Summary/Abstract:Project management is indivisible part of management science. The project activity is becoming more necessary in response to the challenges of contemporary market economy and united European market. The report is orientated to some main requirements, problems and challenges which municipal administration are faced with development and application of projects co-financed by the Structural funds of the European Union.
Роля на публично-частните партньорства за развитието на регионите

Роля на публично-частните партньорства за развитието на регионите
(Role Of Public-Private Partnerships For Development Of The Regions)

  • Author(s):Petya Petkova
  • Language:Bulgarian
  • Subject(s):National Economy, Business Economy / Management
  • Page Range:271-278
  • No. of Pages:8
  • Keywords:public-private partnership; state regulation; success factors; regional competitiveness; sustainable development
  • Summary/Abstract:The increasing demands of society on the living environment and the administrative service on the one hand and the unwillingness or inability of citizens to pay high taxes are the reasons for the shortage of equity financing in the public sector. This limits the ability of governments and municipalities around the world to solve deepening problems only with budget funds. That is why there is an increased interest in the interaction between the public and the private sector, which is mainly in cooperation with the purpose of implementing infrastructure projects or offering services, as a matter of priority, offered by the state institutions.
Предизвикателства пред управлението на проекти в университетите

Предизвикателства пред управлението на проекти в университетите
(Challenges Facing University Project Management)

  • Author(s):Margarita Bogdanova
  • Language:Bulgarian
  • Subject(s):Business Economy / Management
  • Page Range:281-289
  • No. of Pages:9
  • Keywords:project management; university management; R&D
  • Summary/Abstract:The report examines the role of project management for the development of universities not only in terms of funding but also as a tool to improve performance in the context of the knowledge economy. Special emphasis is placed on the challenges facing research projects.
Управление на промените в публичния сектор – нови парадигми, предизвикателства и възможни решения

Управление на промените в публичния сектор – нови парадигми, предизвикателства и възможни решения
(Change Management In The Public Sector – New Paradigmes, Challenges And Possible Solutions)

  • Author(s):Valentin Vassilev, Gergana Kresnaliyska
  • Language:Bulgarian
  • Subject(s):Business Economy / Management
  • Page Range:290-301
  • No. of Pages:12
  • Keywords:organizational changes; public sector; challenges; new management approaches
  • Summary/Abstract:The strategic documents in the field of public administration, adopted over the past few years, have led to some new developments in public administration that have served as a starting point for a number of public sector organizations in their drive to change the orientation of the provided by them services. In the article the attention is focused on the new moments in the relationship Public Administration - Change Management.
Проучване ефективността от функциониране на системата за финансово управление и контрол в община Велико Търново

Проучване ефективността от функциониране на системата за финансово управление и контрол в община Велико Търново
(Study The Efficiency Of The Functioning Of The Financial Management And Control System In Veliko Tarnovo Municipality)

  • Author(s):Daniela Yordanova, Ulia Angelova
  • Language:Bulgarian
  • Subject(s):Business Economy / Management, Accounting - Business Administration
  • Page Range:302-312
  • No. of Pages:11
  • Keywords:eficiency; functioning of the financial management and control system; Veliko Tarnovo municipality
  • Summary/Abstract:In any public sector organization, it is necessary to ensure that all established policies and procedures are implemented in a timely and correct manner to ensure that the goals of the organization itself are met. Our and foreign theory and practice is indicative of the necessity of introducing Financial Management and Control Systems, ensuring the efficient, economical and efficient implementation of activities in state and local administrations. The effectiveness of financial control should be considered as the ultimate positive result, based on the proper observance and application of the principle of effectiveness during the control process itself. Based on this thesis, the aim of the present study is to study the efficiency of the functioning of the financial management and control system in the municipality of Veliko Tarnovo through a survey. Undoubtedly, from a scientific point of view, it is interesting what the obstacles to effective financial management and control in the municipality are.
Социални предприятия в нестопанския сектор на Р България

Социални предприятия в нестопанския сектор на Р България
(Social Enterprises In Nonprofit Sector In Bulgaria)

  • Author(s):Yuliyan Narlev
  • Language:Bulgarian
  • Subject(s):Business Economy / Management
  • Page Range:313-325
  • No. of Pages:13
  • Keywords:Social Enterpris; Social Entrepreneurship; Nonprofit sector
  • Summary/Abstract:The subject of scientific interest in this report is the social enterprises in the non profit sector of the Republic of Bulgaria. Their role and relevance are analyzed in the framework of the Europe 2020 strategy. Also analyzed are the dynamics of social structures, their problems in functioning in our country, as well as the prospects for development.
Проблеми при управление на риска в публичните организации

Проблеми при управление на риска в публичните организации
(Problems In Risk Management In Public Organizations)

  • Author(s):Evelina Parashkevova-Velikova
  • Language:Bulgarian
  • Subject(s):Business Economy / Management
  • Page Range:326-333
  • No. of Pages:8
  • Keywords:risk management; financial management and control systems
  • Summary/Abstract:The report examines the state of the risk management process as part of the elements of the financial management and control systems in the public sector. It brings out key problem areas that are chronic in the practice of administrations.
Значението на ефективното административно управление при привличането на чуждестранни инвеститори

Значението на ефективното административно управление при привличането на чуждестранни инвеститори
(The Importance Of Effective Administrative Management In Attracting Foreign Investments)

  • Author(s):Dimitar Stanishev
  • Language:Bulgarian
  • Subject(s):Business Economy / Management
  • Page Range:334-346
  • No. of Pages:13
  • Keywords:аdministration; management skills; foreign investments
  • Summary/Abstract:The manner of management is of particular importance both for the success of the commercial companies and of the state institutions. The ability to use available resources in the most effective and efficient way is becoming an increasingly important factor in attracting foreign investment - the efficiency of the administration in negotiating with new companies sends a message about the way it works after their establishment in Bulgaria.The analysis of Bulgaria's communication policy in attracting German companies reveals the importance of effective administrative management.
Конюнктура на пазарната реализация на млечни продукти в Гърция

Конюнктура на пазарната реализация на млечни продукти в Гърция
(Conjunction Of The Market Realization Of Dairy Products In Greece)

  • Author(s):Milena Filipova, Ioanna Dimitrakaki
  • Language:Bulgarian
  • Subject(s):Business Economy / Management, Marketing / Advertising
  • Page Range:349-358
  • No. of Pages:10
  • Keywords:dairy products; dairy products industry
  • Summary/Abstract:The Greek dairy industry undergoes quick and important changes that are still changing and differentiating the market with a very fast speed. These changes affect the form and contents of the industry. The main objective of this work is to study the changes in the conjunction of the market realization of dairy products in Greece.
Иновационната стратегия като средство за повишаване конкурентоспособността на организациите

Иновационната стратегия като средство за повишаване конкурентоспособността на организациите
(Specifics Of The Innovative Strategy As A Means To Increase The Competitiveness Of Organizations)

  • Author(s):Radka Petrova Ivanova
  • Language:Bulgarian
  • Subject(s):Business Economy / Management
  • Page Range:359-366
  • No. of Pages:8
  • Keywords:innovation; innovation strategy; competitiveness
  • Summary/Abstract:The innovation strategy is one of the main preconditions for the development of organizations today. It provides competitive advantages and growth in their business. It is important to link it to the overall strategy of the organization and its consistency with other functional strategies.
Един подход за определяне на оптимален двуактивен портфейл от рискови активи

Един подход за определяне на оптимален двуактивен портфейл от рискови активи
(One Approach For Finding An Optimal Portfolio Of Two Risky Assets)

  • Author(s):Yordan Petkov, Nevena Gospodinova
  • Language:Bulgarian
  • Subject(s):Business Economy / Management, Financial Markets
  • Page Range:367-375
  • No. of Pages:9
  • Keywords:portfolio; optimization; Sharpe ratio; capital allocation line
  • Summary/Abstract:The task of choosing optimal investment decisions is central to portfolio managers.This report proposes an approach for identifying an optimal portfolio of two risky assets that maximizes the Sharpe ratio. The methodology is demonstrated using numerical example.
Модификация в модела на Black-Litterman (bl) при определяне на субективни прогнози

Модификация в модела на Black-Litterman (bl) при определяне на субективни прогнози
(Modification In The Black-Litterman (Bl) Model In Determining Subjective Predictions)

  • Author(s):Miroslav Vladimirov, Todor Stoilov, Krasimira Stoilova
  • Language:Bulgarian
  • Subject(s):Business Economy / Management, Financial Markets
  • Page Range:376-382
  • No. of Pages:7
  • Keywords:formal description of subjective forecasts in the BL model; risk and portfolio valuation; investment resource management
  • Summary/Abstract:A new way to determine expert estimates is made, which is an essential element in the BL model. Subjective estimates are determined by analyzing the additional properties of historical data from the price dynamics of financial assets. It has been shown that this way of calculating subjective predictions allows additional parameters to be determined in the BL model.
Отрасловият анализ като средство за определяне възможностите за развитие на конкурентния потенциал на фармацевтичните компании в България

Отрасловият анализ като средство за определяне възможностите за развитие на конкурентния потенциал на фармацевтичните компании в България
(Industrial Analysis As A Means For Defining The Opportunities For Developing The Competitive Potential Of Pharmaceutical Companies In Bulgaria)

  • Author(s):Svetlana Timofeeva
  • Language:Bulgarian
  • Subject(s):Business Economy / Management
  • Page Range:383-389
  • No. of Pages:7
  • Keywords:Industrial analysis; competitive potential; competitiveness; pharmaceutical companyresource management
  • Summary/Abstract:Competitive potential expresses the enterprise's ability to maintain and develop its competitiveness. The main purpose of this paper is to reveal opportunities for developing competitive potential, which can be determined by analysing the industry in which the company operates. The main research methods used in the development are context analysis, comparison method, analysis and synthesis method.
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