Значението на ефективното административно управление при привличането на чуждестранни инвеститори
The Importance Of Effective Administrative Management In Attracting Foreign Investments

Author(s): Dimitar Stanishev
Subject(s): Business Economy / Management
Published by: Икономически университет - Варна
Keywords: аdministration; management skills; foreign investments
Summary/Abstract: The manner of management is of particular importance both for the success of the commercial companies and of the state institutions. The ability to use available resources in the most effective and efficient way is becoming an increasingly important factor in attracting foreign investment - the efficiency of the administration in negotiating with new companies sends a message about the way it works after their establishment in Bulgaria.The analysis of Bulgaria's communication policy in attracting German companies reveals the importance of effective administrative management.

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