Пропаганда и јавни наративи у социјалистичкој Југославији
The propaganda and public narratives in Socialist Yugoslavia

Author(s): Bojana Bogdanović, Kristijan Obšust
Subject(s): History, Cultural history, Social history, Post-War period (1950 - 1989), History of Communism
Published by: Етнографски институт САНУ
Keywords: Propaganda; Yugoslavia; Public narrative; Communist propaganda; Cultural history; Narrative Studies; Political Propaganda; Socialist Yugoslavia; Ideology; Public Discourse
Summary/Abstract: Although the study of narrative has a long tradition in psychology, linguistics, and literary theory, it is only in the last three decades, as Jens Brockmeier and Rom Harre point out, that narrative has become the subject of numerous “new” studies. With the narrative turn in the social and human sciences, it has gained a privileged place in anthropology, political science, gender studies, sociology, history, etc., thereby “expanding the horizon of research from ‘story’ as a literary phenomenon to ‘story’ as a form of knowledge storage.” Today, scholars from different theoretical and methodological positions debate the concept of narrative, the structures of “stories,” and the strategies of “narrative telling,” offering multiple, sometimes even contradictory, interpretations of these phenomena. However, regardless of whether they define them as “time-bounded linear forms that can be heard, seen, or read” (Suzanne Keen); “constellations of connections embedded in time and space and constituted by what is called ‘causal emplotment’ – translating an event into an episode and giving the event a meaning that derives from the overall story” (Margaret Somers) and/or “‘cognitive schemas’ by which we receive and interpret the world” (Shlomith Rimmon-Kenan), many authors agree that narrative “as the unity of story, telling, audience, and protagonist, is what constitutes a community, its activities, and its coherence in the first place”.

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