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The Best Practice of Marketing Management in Polish and International Enterprises
The Best Practice of Marketing Management in Polish and International Enterprises

The Marriage of Science and Business – Case Studies

Contributor(s): Kamila Szymańska (Editor)
Subject(s): Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: Digital Transformation;Internationalization of Enterprises;Viral Marketing;Portfolio Brand Strategy;Marketing Strategy;Marketing Practices;Brand Image

  • E-ISBN-13: 978-83-8220-843-6
  • Print-ISBN-13: 978-83-8220-842-9
  • Page Count: 150
  • Publication Year: 2022
  • Language: English
The Concept and Essence, Analysis and Standards of Good and Best Practices

The Concept and Essence, Analysis and Standards of Good and Best Practices
(The Concept and Essence, Analysis and Standards of Good and Best Practices)

  • Price: 4.00 €
Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o.

Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o.
(Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o.)

  • Price: 4.00 €
A Loyalty Program in the Area of Digital Transformation Based on the Example of the Costa Coffee Brand

A Loyalty Program in the Area of Digital Transformation Based on the Example of the Costa Coffee Brand
(A Loyalty Program in the Area of Digital Transformation Based on the Example of the Costa Coffee Brand)

  • Price: 4.00 €
Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture

Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture
(Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture)

  • Price: 4.00 €
Evidence of Effectiveness of Viral Marketing Based on Case Studies

Evidence of Effectiveness of Viral Marketing Based on Case Studies
(Evidence of Effectiveness of Viral Marketing Based on Case Studies)

  • Price: 4.00 €
Exploring Business Model Innovation Process: Evidences from a Czech Virtual Reality Start-up

Exploring Business Model Innovation Process: Evidences from a Czech Virtual Reality Start-up
(Exploring Business Model Innovation Process: Evidences from a Czech Virtual Reality Start-up)

  • Price: 4.00 €
Using Portfolio Brand Strategy - Case Study of Łódzki Dom Kultury

Using Portfolio Brand Strategy - Case Study of Łódzki Dom Kultury
(Using Portfolio Brand Strategy - Case Study of Łódzki Dom Kultury)

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Use of Digital Marketing Tools in Companies from the Financial Sector in the Era of COVID-19 Pandemic

Use of Digital Marketing Tools in Companies from the Financial Sector in the Era of COVID-19 Pandemic
(Use of Digital Marketing Tools in Companies from the Financial Sector in the Era of COVID-19 Pandemic)

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CSR as an Element of a Marketing Strategy – The Example of IKEA

CSR as an Element of a Marketing Strategy – The Example of IKEA
(CSR as an Element of a Marketing Strategy – The Example of IKEA)

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Business Relations and Networking as One of the Best Marketing Practices

Business Relations and Networking as One of the Best Marketing Practices
(Business Relations and Networking as One of the Best Marketing Practices)

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Discounts and Rebates

Discounts and Rebates
(Discounts and Rebates)

  • Price: 4.00 €
Building Brand Image among Modern Individual Customers – Case Study of Starbucks Corporation

Building Brand Image among Modern Individual Customers – Case Study of Starbucks Corporation
(Building Brand Image among Modern Individual Customers – Case Study of Starbucks Corporation)

  • Price: 4.00 €