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Business Relations and Networking as One of the Best Marketing Practices
Business Relations and Networking as One of the Best Marketing Practices

Author(s): Michałus Michałus
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: networking;business club;sales;networking activities;business relations;business contacts
Summary/Abstract: The purpose of this paper is to explain the essence of the CSR concept and the validity of its practical implementation by large companies, the essence of corporate social responsibility in building the company's image and in the procurement process, and to present practical solutions for applying CSR in the marketing space. IKEA not only cares about its image through various CSR activities, but also uses CRM strategies in the context of marketing. These strategies are used not only to acquire new customers but also to build lasting business relationships based on mutual trust and shared values.

  • Page Range: 117-123
  • Page Count: 7
  • Publication Year: 2022
  • Language: English