Metadane w architekturze informacji
Metadata in Information Architecture

Summary/Abstract: Purpose/Thesis: The paper presents the role of metadata in the design of website information architecture. It focuses on descriptive and structural metadata, which have a significant impact on the organisation and information retrieval on websites. Approach/Methods: The article defines metadata and presents different types and standards, as well as metadata’s functions in a digital environment. It emphasizes the importance of metadata in information browsing and searching, and provides instructions regarding including metadata in the websites created directly in HTML and WordPress. Results and conclusions: Metadata play an important role in the websites’ information architecture. They facilitate the description of digital objects and the creation of semantic links connecting those objects, which increases website usability and makes the information search more efficient. It is therefore recommended that information architects choose appropriate metadata schemes, attending to the coherence and detail of their elements. Originality/Value: The issue of metadata in information organization and retrieval in web services has not been explained in detail in the information architecture literature so far.

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