Distribution of Products and Forms of Sale in E-commerce – Dependencies and New Solutions Cover Image

Dystrybucja produktów a formy sprzedaży w e-commerce – zależności i nowe rozwiązania
Distribution of Products and Forms of Sale in E-commerce – Dependencies and New Solutions

Author(s): Katarzyna Huk, Hubert Gliński, Anna Sokalska, Łukasz Śliwiński
Subject(s): Economy, Transport / Logistics
Published by: Społeczna Akademia Nauk
Keywords: logistics; e-commerce; distribution; sources of sales; reverse logistics

Summary/Abstract: Recently e-commerce has become more and more popular. It happens so, because there are changes in the economy and customers are more and more demanding. This indirectly and directly affects the selection of sales channels, packaging and delivery, customer service, organization of storage, transport, etc. These activities require appropriate organization and management of logistics processes in the enterprise and even supply chains. The article will present issues related to the distribution of products in relation to various sales channels, using, among other things, social networks. Hence the aim of this article is the characteristics and analysis of the distribution of products in the context of sources of sales in e-commerce.

  • Issue Year: 20/2019
  • Issue No: 5
  • Page Range: 43-54
  • Page Count: 12
  • Language: Polish