Rola strategii w tworzeniu innowacji w przedsiębiorstwie
The role of Strategy in Creating Innovation in Companies
Author(s): Katarzyna Huk, Krzysztof Witkowski, Anna Sokalska, Hubert Gliński, Łukasz ŚliwińskiSubject(s): Business Economy / Management
Published by: Społeczna Akademia Nauk
Keywords: corporate strategy; innovation management; innovation
Summary/Abstract: Changes in the environment and growing competition force companies to implement innovation. At present, only innovative companies have the chance to succeed.The corporate strategy plays a major role in creating innovation. The aim of this article isto present and analyze the relationship between a business strategy and innovation. The article was based on literature analysis and survey research.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 18/2017
- Issue No: 3.2
- Page Range: 77-89
- Page Count: 13
- Language: Polish