The Grid-and-Matrix Method of Measuring New Product Development Process Maturity
The Grid-and-Matrix Method of Measuring New Product Development Process Maturity

Summary/Abstract: The purpose of the grid-and-matrix analysis in strategic new product managementis to support decision-making that ensures sustainable and long-term business growth and resource development in a changeable environment. To achieve this purpose, strategic new product success factors are selected and focused on, relatively autonomous strategic units are identified, and methodological approaches are used in which both internaland external-focused product management processes are examined. The different product innovation measurement models used here combine these methodological approaches. The article presents possibilities of using multidimensional measuring method of maturity of new product development process. It is assumed that the enterprise shouldlead new product development process at the highest level of maturity and the highest level of grid/network of relationships maturity. The enterprise should also focus on investingav ailable resources and expertise with a strong competitive position and withdraw from these projects of new products whose competitive position is weak. In the paperwere therefore proposed normative strategies resulting from assessment of the situationin matrix used to measure new product development process maturity.

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