Orientacja na klienta w modelu cmm w procesie innowacji i wprowadzania produktu na rynek
Customer orientation in the capability maturity model in the process of product innovation and introduction on market

Summary/Abstract: The paper discusses some of the theoretical and empirical evidence on the value obtained from investing in product innovation process improvement and introduction on market using the Capability Maturity Model (CMM). Business drivers for process improvement and some challenges in organization change are described, along with data on the impact on new product success of achieving the five maturity levels in the CMM. From an executive perspective, the crucial point is that continual improvement depends on systematically addressing the problems facing the organization -- regardless of the improvement framework selected in product innovation process. This "constancy of purpose" depends on management competences, support and investment.

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