The Method of Measuring the Progression of New Product Development Process Maturity and Introduction into the Market
The Method of Measuring the Progression of New Product Development Process Maturity and Introduction into the Market

Summary/Abstract: The article discussed a new method for measuring the progression of maturity of the new product development process - method referred to herein as a matrix of productinnovation process maturity and intelligent grid of relationships - PIPMIGR. It is assumed that enterprise should lead the process of new product development at the highest level of maturity and the highest level of grid/network of relationships maturity. This should work with various stakeholder groups in the areas of matrix most attractive to improve the process less mature and attractive in terms of business. The company should also focus on investing available resources and expertise in the development of new products with a strong competitive position and withdraw from these projects of new products whose competitive position is weak. In the article are therefore proposed normative strategies resulting from assessment of the situation in the matrix.

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