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Społeczna odpowiedzialność biznesu a cel maksymalizowania zysku przez przedsiębiorstwa
Corporate Social Responsibility versus the aim of profit maximizing

Author(s): Magdalena Rojek-Nowosielska
Subject(s): Social Sciences
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: SOCIAL RESPONSIBILITY MANAGEMENT; SMALL ENTERPRISE; RESEARCH MODEL

Summary/Abstract: The aim of the article is an attempt to answer the question whether the profit maximizing is the only purpose of the enterprise, and whether the implementation of the principles of Corporate Social Responsibility is not in contradiction with the need to generate profit. This question is also the primary moot point of supporters and opponents of the concept. Both “camps” refer to the authorities in the person of M. Friedman and P.A. Samuelson. In the article, there are presentations of some theories of companies that demonstrate different approaches to corporate goals. Complemented by the article is a reference to the Corporate Social Responsibility model proposed by A.B. Carroll and the Caux Round Table rules.

  • Issue Year: 2011
  • Issue No: 156
  • Page Range: 39-49
  • Page Count: 11
  • Language: Polish