Model approach of Corporate Social Responsibility Cover Image

Modelowe ujęcie społecznej odpowiedzialności przedsiębiorstw
Model approach of Corporate Social Responsibility

Author(s): Magdalena Rojek-Nowosielska
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: Corporate Social Responsibility (CSR); Carroll’s model; Walton’s model

Summary/Abstract: The article presents different approach to defining the concept of CSR. The two model approaches of CSR (by Carroll and Walton) are also presented. A kind of new element in the theoretical aspects of CSR is an author’s CSR model, where by the two criteria − the scope and measurability of social responsibility− different approaches of CSR implementation in practice are shown.

  • Issue Year: 2011
  • Issue No: 220
  • Page Range: 30-39
  • Page Count: 10
  • Language: Polish