Fuqia krijuese e kulturës dhe kultura e internetit
The creative power of culture and the culture of Internet

Summary/Abstract: During the development of human society, whenever there was a change, the problem solving was immediately raised that this change would automatically lead to the loss of culture and cultural identity. This challenge continues naturally even today when we live in the digital revolution. Culture set in language and within human capacity to think naturally has the creative power of thought that always generates change. Every change implies a world-wide meaning and world-formation that puts man in the tension of loss and profit, but also of the past, the present and the future. Societies (talked about in sums because of differences between them) face in different ways the change. In this paper, the aim is to analyze the creative power of culture as a unique ability in dealing with change, specifically with digital culture. Does culture lose in digital culture or simply open new ways to develop? Does language and enumeration maintain the same power of cultural communication or be reduced to a rigid, simple or banal language? Does global digital culture have the risk of eradicating cultural identity or the Internet is simply a new opportunity for affirming a local? These concerns will be explored not only in the theoretical level, but reversed them into the context of Albanian society. Through field work ethnography I will try to see how ordinary people are coping with digital culture. Interviews and questionnaires will be used to pinpoint the problems and the positive aspects of the digital revolution we are experiencing. Ethnography of photography will be in the service of this goal, and domestic and foreign literature will fulfill this goal.

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