АБСУРД КАК МЕХАНИЗМ СМЫСЛООБРАЗОВАНИЯ: КОНСТРУИРОВАНИЕ АБЕРРАЦИОННОГО МЕДИАИМИДЖА В РАМКАХ СТРАТЕГИИ ДИCКРЕДИТАЦИИ
ABSURD AS A MECHANISM OF SENSE FORMATION: CREATION OF THE ABERRATIONAL MEDIA IMAGE WITHIN THE FRAMEWORK OF THE DISCREDITATION STRATEGY

Summary/Abstract: The article deals with media creation of meanings through the use of linguistic absurd. The author mentions the spontaneous effects of aberration caused by high emotional tension or low linguistic competence, as well as counterfactual statements. The verbal mechanisms of creating an aberrational image of an ideological opponent are discussed in detail, such as: nomination strategy (indication of mental aberration of a political subject), metaphor of mental disorders, use of lexemes concerning creation of reality, use of sensory verbs, language aberration of the narrator and “assembly of attractions” (Eisenstein).

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