Realizacia faticheskoi strategii v texte politicheskogo feletona )strukturno+kompoyicionnzi aspekt=
Implementation of phatic strategy in the text of the political feuilleton (structural and compositional aspect)

Summary/Abstract: The author considers the structural and compositional methods of implementation of the phatic strategy in persuasiveness discourse in Russian and Polish political feuilletones (2002–2012 years). Publicist focused on “his” reader – a dispersed mass audience, which is separated by a time interval. It should be interested to read the article and encourage her to finish text. For this purpose he carefully considered communicative and meaningful organization of the text. The nomination of strong feuilleton positions appropriate scene segmentations text communication blocks: header, lead (lead-in communicative unit), and completing generalizing unit. Strong communication blocks attract the reader's attention and concentrated in itself the journalist’s idea, whose reports to the reader was the principal communicative task of the author.

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