Społeczeństwo „oka” i tekst wielokodowy (na przykładzie rosyjskiej satyry politycznej)
Society of "eye" and multicode text (on the example of the Russian political satire)

Summary/Abstract: In the last decades visual information takes a dominant position in the created and consumed by man texts, breaking previous monopoly of the printed word. The author describes the factors that led to a “visual turn”, which caused a homo sapiens’s transformation into a homo videns. In the medial space there are many texts that can be called creolized. Multicode satirical text is a complex semiotic unity, where each element is aimed at realizing communicative tasks of the message.

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