Друштвена улога медија – контрола друштвене реалности
Social Role of Media – The Control of Social Reality
Author(s): Nemanja ĐukićSubject(s): Media studies, Politics and communication, Crowd Psychology: Mass phenomena and political interactions, Sociology of Politics
Published by: Fakultet političkih nauka Univerziteta u Banjoj Luci
Keywords: democracy; propaganda; construction of reality; representation; manipulation; communication; discourse; particular perception; public opinion; public; overproduction of information; rationalization;
Summary/Abstract: Through analysis of the nature and character of media practice, the paper shows that the media are basic political instrument of manipulative social control of the democratic order. Control of social reality as a fundamental social role of the media stems from the manipulative power of the media that is based in the strategies of production and control of the symbolic potential of the society. Through the production and control of the symbolic potential of the society, the media transform symbolic power in social action or absence of social action through homogenization and activate individuals and social groups in public opinion or their dispersion and breaking off in the public. Development of manipulation, control, oppression, domination and hegemony, the media becomes a product of instrumentalist mind which contributing “colonization of the lifeworld” and the development of modern society which on a rational way becoming totalitarian.
Journal: Politeia - Naučni časopis Fakulteta političkih nauka u Banjoj Luci za društvena pitanja
- Issue Year: 2/2012
- Issue No: 4
- Page Range: 229-246
- Page Count: 18
- Language: Serbian