Management Communication: A Case Study of Interpersonal Manager-Subordinates Communication at Three High Schools from Bihor Cover Image

Management Communication: A Case Study of Interpersonal Manager-Subordinates Communication at Three High Schools from Bihor
Management Communication: A Case Study of Interpersonal Manager-Subordinates Communication at Three High Schools from Bihor

Author(s): Nicolae Aurelian Bibu, Remus Mircea Sabău
Subject(s): Theory of Communication, School education, Management and complex organizations
Published by: EDITURA ASE
Keywords: communication; strategy; high school management; educational effectiveness;

Summary/Abstract: A plethora of studies, analyses and practice in communication management has emerged considerably over last years, and experienced a massive shift in form and function within a rapidly changing environment. Lately, the role of communication in management tried to solve the puzzle of the communication upheaval by offering a comprehensive mechanism to ease a communication process. Based on a case study of three high schools, this research has two objectives. First, to present a conceptualized framework of the integrated role of communication in combination with the management process is mapped out. In the same time, it tries to investigate some depth of understanding of the manner how the executives perceive the communication process in the three high schools in order to reveal the manager-staff communication. Second, such a framework has been theoretically explored and empirically demonstrated to examine the process of strategic formulation of institutional communications in accordance with diverse phases of management to the three high schools. Quantitative analysis and numerical data analysis with major managers are duly conducted. Last but not least, implications are discussed.

  • Issue Year: 13/2012
  • Issue No: 2
  • Page Range: 248-256
  • Page Count: 9
  • Language: English