Preconditions for Responsible Marketing of SMEs on the National Market of Clothing
Preconditions for Responsible Marketing of SMEs on the National Market of Clothing
Author(s): Yevhen Krykavskyy, Oksana DovhunSubject(s): Business Economy / Management, Marketing / Advertising
Published by: Społeczna Akademia Nauk
Keywords: responsible marketing; national market of clothing; Ukrainian SMEs – producers of clothing; promotion of clothing
Summary/Abstract: Small and medium enterprises producing clothing develop actively and have prospects of customers attraction, therefore marketing methods which are used for clients who buy foreign brands clothing should be introduced. It is especially important to investigate the preconditions of responsible marketing, understanding and forming of which can help enterprises to reach the success.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 18/2017
- Issue No: 3.2
- Page Range: 67-75
- Page Count: 9
- Language: English