JĘZYKOWE ŚRODKI PERSWAZJI W POLSKICH I SŁOWEŃSKICH REKLAMACH
LINGUISTIC MEANS OF PERSUASION IN POLISH AND SLOVENE PRESS ADVERTISEMENTS
Author(s): Katarzyna BednarskaSubject(s): Foreign languages learning, Media studies, Western Slavic Languages, South Slavic Languages
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: press advertisements; linguistic means of persuasion; media; teaching Polish as a foreign language; teaching Slovene as a foreign language;
Summary/Abstract: The article shows an analysis of Slovene and Polish press advertisements and the role of language used in advertising. The author analysed a few announcements in which idioms, imperatives, questions, vulgarisms, and colloquialisms were used. She also paid attention to the role of advertisements in teaching Polish and Slovene as foreign languages.
Journal: Acta Universitatis Lodziensis. Kształcenie Polonistyczne Cudzoziemców
- Issue Year: 2014
- Issue No: 21
- Page Range: 279-287
- Page Count: 9
- Language: Polish