Measuring and Improving the Innovation Process
of a New Product
Measuring and Improving the Innovation Process
of a New Product
Author(s): Piotr Bartkowiak, Ireneusz P. Rutkowski, Anna BartkowiakSubject(s): Economy, Marketing / Advertising, ICT Information and Communications Technologies, Business Ethics
Published by: Społeczna Akademia Nauk
Keywords: innovation; maturity of the innovation process; models; process improvement
Summary/Abstract: The aim of this paper is to present proposals for a new research approach that may significantly improve the measurement of process maturity in product innovation activitiesof enterprises. The concept of measuring the maturity level of the innovation process and introducing a new product to the market expresses a specific research attitude towards the process of creating new products. In the presented approach, research approaches focuson the study of matrix and network methods developed under the new analytical instrumentation. A general outline of the methodology and techniques appropriate for them, as well as algorithms of conduct (methodology in the pragmatic sense) are represented.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 20/2019
- Issue No: 1.2
- Page Range: 21-30
- Page Count: 10
- Language: English