Zakres aktywności prosumpcyjnej nabywców a ich opinie na temat aktywizujących działań oferentów
The Scope of Prosumption Activity of Final Buyers and Their Opinions on Encouraging Activities of Offerors

Summary/Abstract: In the article the problem of prosumption activity of final buyers was presented. Theattention was paid to the growth of its meaning for buyers and for offerors. On the base ofthe results of empirical research the scope of this activity was identified. The scope of prosumptionactivity depends on respondents’ opinions about encouraging activities of offerorswas analysed too. The whole sample of respondents was divided into two groups. The factoranalysis was conducted separately in the case of representatives of each group. The identifi edscope of their prosumption activity was different. It means that the research hypothesis can’tbe rejected.

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